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Topic: Marjorie Platt

  
DESIGN   |  2 comments

No Accounting for Design, Part II

Is market share a meaningful measure of design's financial performance? You'd think so, judging by the number of design consultancies that use increases in sales and market share to trumpet the "success" of their redesigns. The ...READ»

No Accounting For Design?

Great design drives profits. We know that. But we can't prove it--yet.READ»