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Topic: Marcia Yudkin

  
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Ask What Your Country Can Do for Free Agents

Before the red, white, and blue bunting goes up to inaugurate the new chief executive and the 107th Congress, let's set a political agenda for independent professionals.READ»

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Ask What Your Country Can Do for Free Agents

Before the red, white, and blue bunting goes up to inaugurate the new chief executive and the 107th Congress, let's set a political agenda for independent professionals.READ»

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How to Write a Catchy Slogan

Need to build brand awareness in an over-communicated market? Consider using a tagline. A snappy tagline tied to your firm's Unique Selling Proposition (USP) can answer the prospect's question "Why you, not your competition?" before ...READ»

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Service Survey II

Earlier this month, Marcia Yudkin conducted a survey about working with difficult clients and customers. The results -- which are now available -- are interesting. Here are the top five client challenges: Exhausting to deal with: ...READ»

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Service Survey

Company of Friends member Marcia Yudkin is conducting a short survey about challenging client relationships and how to best deal with difficult customers. The five-question survey takes only a few minutes to complete, and when the ...READ»