If you doubt that design matters, think about the ballot you might have cast on this past Election Day—and then talk to Al Gore.
Two years before a blizzard of hanging chads froze Gore out of the Oval Office, a 1998 study found ...READ»
No matter what you do for a living, design matters. Meet and learn from 20 visionary men and women who are using design to create not just new products, but new ways of working, leading, and seeing.READ»
1. Design is the Differentiator
Ford design chief J Mays believes that only a distinctive look and feel will give customers a compelling reason to buy what is essentially a commodity. Ford has put design at the forefront of its ...READ»