One of Obscura's best known projects, iGoogle Artist Themes involved turning an entire city block of the Meatpacking District in New York into a series of projected, interactive billboards, where the work of artists like Jeff Koons ...READ»
With consumer focus shifting towards lines like Walmart's Great Value brand, Jamey Boiter wonders if the days of bright, colorful, attractive logos might be numbered.READ»
Nearly 200 financial brands, including huge institutions like Lehman Brothers and Merrill Lynch are gone, and brands like Citi and Bank of America have suffered crushing PR blows.READ»
We recently named the firm Obscura Digital one of the top ten innovative companies in advertising and marketing, but their work really puts traditional advertising to shame. Obscura first worked the festival circuit, creating ...READ»
Consumers have become much more savvy about knowing what brands really are green and which ones aren't. So if a company suddenly launches its first sustainable campaign, people get suspicious.READ»
Today's Adrants highlights the fight "anti-graffiti mouthpiece" Queens Councilman Peter Vallone is picking with Atari for their new videogame that "features a young graffiti artist up against corrupt officials and rival gangs as he ...READ»
The shoe company that provides one pair of shoes for children in need for each pair sold encourages its audience to participate in its brand promise with the global event One Day Without Shoes.READ»
Sunday night played host to an anxiously-awaited television event on our newly all-digital TV signals (and we're not talking about the Lakers' victory). It was the premiere of the second season of True Blood, the vampiric HBO show ...READ»
We were first introduced to Jamey Boiter the same way we meet many of our favorite designers: As the subject of one of our Designers Accord case studies.READ»
Maurice Lévy, CEO of Publicis Groupe, has bet more than $1 Billion that he can define the future of digital advertising. Getting there has been enough to make anyone a little schizophrenic. READ»
Anthony Zuiker created CSI, generating more than $6 billion. But with his new cross-platform experiment, his killer instinct is really kicking in.READ»
