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Topic: Manhattan

  
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Portrait of the Rapper as a Young Marketer: How K'naan Delivered on Coca-Cola's $300 Million Bet

Coca-Cola bet that an unknown Somali rapper could support its biggest marketing campaign ever. The company was right, and it may have launched a new star. Or not.READ»

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The New Faces of Social Media

From YouTube celebrities to chief social-media officers, these unexpected players exert outsize impact and power online -- offering new channels of communication that businesses can't afford to ignore.READ»

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How Maia Josebachvili Turned Her Skydiving Hobby Into a Business

One broke college student e-mailed all her contacts and turned her wanderlust into Urban Escapes, a company that has just been acquired by LivingSocial.READ»

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Evaluating Your Performance at the End of a Season

Three questions to ask after the swell concludes.READ»

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iRobot, Makers of Sweet Little Roomba, Also Blow Up Bad Guys [Video]

Robo-squids, robot "swarms"--and vacuums. For its 20th birthday celebration, the company celebrated its split personality, designing robots both for the home and for the military.READ»

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Viktoria Harrison of charity: water Quenches Her Thirst for Philanthropy

Charity: water gives 100% of money raised to fresh water projects around the world and teaches sustainability to the communities in need. Viktoria Harrison worked with clients including Coke and American Express before taking over design and branding for charity: water.READ»

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The Criminal Face of Facebook, Twitter: Stock Fraud and Spam Tools

"Crime expands to fill the space available" should be a well-known epithet: Evidence it's true is revealed in news that social networking phenomenas Facebook and Twitter were used in a classic stock fraud trick.READ»

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FEED Granola: Crunchy Duo Parlays Good Looks Into Good Eats, Good Deeds

How a pair of male models made simple, organic snacks attractive and landed their brand in Whole Foods, Costco, and on the Rachael Ray Show.READ»

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Making Over McDonald's

Inside the $2.4 billion plan to change the way you think about the most iconic restaurant on the planet.READ»

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Fiona Morrisson Brands JetBlue With Whimsical Design

Fiona Morrisson helps JetBlue soar above the airline industry’s turbulence by merging branding and design.READ»

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StockTwits CEO on Competing With CNBC, Jim Cramer, Google, Yahoo

StockTwits CEO Howard Lindzon is trying to create a real-time financial news network. How does he expand his influence with competitors as big as CNBC, Google, and Yahoo?READ»

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Vows: JetBlue and I Love New York

Ordinarily, wedding announcements in the New York Times appear on Sunday, concise love stories crammed together like baseball box scores. But a different sort of marriage gets full-page treatment in today’s Times: the union of ...READ»

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CGI: Four Companies Paving the Way for Greener Transportation

Today, the future started to roll in. It parked on 7th Avenue. READ»

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Cities for People: A Q&A With Architect Jan Gehl

While visiting New York this week for the American publication of his latest book "Cities for People"--a kind of manual for making walkable cities--Jan Gehl invited me to sit with him in Bryant Park to observe the sidewalk ballet and discuss what he calls “the needs of the urban habitat of homo sapiens.”READ»

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2010 Internet-TV Election: Fringe Candidate Boxee Box Challenges Apple, Google

This fall, one election really matters: Which set-top box will connect your TV to the Internet? Apple TV and Google TV have all the money, but fringe candidate Boxee Box, with its radical open-source philosophy, deserves a closer look.READ»

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Now: September 2010

September MON TUE WED THU FRI SAT SUN     01 02 03 04 05 06 07 08 09 10 ...READ»

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Alex Bogusky Tells All: He Left the World's Hottest Agency to Find His Soul

Alex Bogusky, the Elvis of advertising, has left the business. Is this a New Age midlife crisis or his greatest rebranding campaign?READ»

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Next New Networks Takes Grassroots YouTube Talent to the Next Level

Catches rising YouTube stars -- and makes them legit.READ»

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Fashion's Night Out

Created to encourage spending in a sinking economy, last year's inaugural Fashion's Night Out delivered a star-studded night to shoppers -- the Olsen twins even served drinks at Barneys New York. Its success -- a 3.4% increase in ...READ»

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Big Apple Power-Up: Major New York Garage Gets Charging Stations

How can Manhattanites take part in the electric car revolution if they don't have home garages? Icon Parking has about 200 answers for that--and it's good news for Zipcar, too.READ»

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CSR: Right on Target

Today's The New York Times article, "Target's First Store in Manhattan Took a Decade of Wooing" describes how Target laid the groundwork to open a major new retail outlet in Harlem. According to the article, Target invested a decade ...READ»

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India's Capital City Using Facebook to Nab Reckless Drivers

Another example of how crime fighting tech is beginning to mirror a dystopian future -- police in India's capital city have started using Facebook and crowdsourcing to catch traffic violators.READ»

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Peace Dividend Trust Finds New Business Frontiers ... in Afghanistan

WikiLeaks be damned, former Afghanistan diplomat Scott Gilmore cuts out middle men in international aid and brings global trade to a country often considered war-torn.READ»

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Hunting for Energy Treasure

Listen in to any conversation on our energy future, and you'll hear about smart grids, solar cells, wind turbines, even energy from algae or from ocean waves. All of these are promising technologies, but we also have a technology that we can fully deploy right now--energy efficiency.READ»