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Topic: Malcolm Gladwell

  
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The New Faces of Social Media

From YouTube celebrities to chief social-media officers, these unexpected players exert outsize impact and power online -- offering new channels of communication that businesses can't afford to ignore.READ»

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Crime Rates Fell Despite Recession - But Why?

A criminological puzzle.READ»

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How TED Connects the Idea-Hungry Elite

Inside the World's most exclusive and most accessible club.READ»

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Six Keys to Being Excellent at Anything

It's possible to build any given skill or capacity in the same systematic way we do a muscle: push past your comfort zone, and then rest. Aristotle had it exactly right 2000 years ago: "We are what we repeatedly do."READ»

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13 Business Books That Will Blow Your Mind

There are business books that teach you how to balance your ledger, hire the right people, and manage your cash flow. These aren't those books. These are the books that open your mind to new ways of doing business. Take a look at these 13 mind-blowing business books and add your own suggestions on what was left out.READ»

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How the Shorty Awards Became the Oscars of Social Media

In less than two months, the Shorty Awards became a social media success story in and of itself. Learn how they did it.READ»

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Amazon's Former Chief Scientist on Influence, Twitter's Fake Audience, and iPad Sex Appeal

Andreas Weigend knows how to influence people. As the former chief scientist at Amazon, Weigend helped implement a series of ingenious tools to help customers "make better decisions," from recommended purchases and one-click ...READ»

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The Mekanism Guarantee: They Engineer Virality

Its viral ad work runs from lowbrow to esoteric to downright scary -- and that's all part of the plan. The machine behind Mekanism.READ»

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Why Design Thinking Is the Next Competitive Advantage

With "The Design of Business," Roger Martin demonstrates how companies can successfully adopt the methodologies and perspectives that designers use to solve problems and run more efficient, effective and competitive businesses. In a world of increasing sameness with every business looking for an edge, Martin effectively argues for embracing design thinking as business strategy. READ»

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How do we really make decisions?

Most people, particularly those in scientific and professional fields, as well as a majority of the population, would like to believe that we make good decisions in our personal and professional lives based on deliberative, logical thinking. It appears that nothing can be further from the truth.READ»

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How do we really make decisions?

Most people, particularly those in scientific and professional fields, as well as a majority of the population, would like to believe that we make good decisions in our personal and professional lives based on deliberative, logical thinking. It appears that nothing can be further from the truth.READ»

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10 Taglines to Help U.S. Companies Compete in a Post-American World

When a company makes a brand promise in a tagline, it's committing to a relationship. Here are ten taglines in search of new American mates willing to help take back the 21st century.READ»

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Failure to Adapt Kills Too Many Companies

When everything from wealth to glory is on the line, athletes aren’t the only ones who freeze, choke or come up short. But in business, that shouldn’t and doesn’t have to be 'just the way it is'. | Biz Money Matters |READ»

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Social Capital 101

Social Capital 101 “Let me introduce you to someone who might be able to help you.” Some people build their entire reputation around this one line. As Malcolm Gladwell outlined in his breakthrough work, The Tipping Point, those who say this line most often are called Connectors. Essentially, Connectors are match makers. They have an enormous amount of…READ»

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How to Write a Book Proposal That Sells

Assuming you have an idea for a work that a reader would plunk down $25 for, how do you get the HarperCollinses and Hyperions of the world to publish it? [Viral Loop Chronicles Part 5]READ»

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Volkswagen Launches New GTI Media Campaign With Nothing But An iPhone App

In the midst of a review of its advertising creative, Volkswagen is launching the media push for its next-gen GTI automobile with a single, cost-efficient marketing tool: a single iPhone app. Rather than one of the big-budget ...READ»

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Forget Everything You've Heard About Book Publishing

Most people have a vision of publishing that ceased to exist years ago: writers of yore traipsing bookstore to bookstore across America to offer readings and scrawl inscriptions to the handful of strangers who bothered to show up. It sounds so quaint. Alas, today's publishers have little patience for such low-yield marketing efforts. [Viral Loop Chronicles Part 1]READ»

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How Much Are You Worth to Facebook?

Facebook and others have tapped into the power of viral loops to build massive audiences in record time. Now they're using these growth engines to create the future of online advertising.READ»

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Introducing Guest Blogger Dev Patnaik: Innovation Meets Empathy

If you should need any evidence that Dev Patnaik, the CEO and founder of Jump Associates, is marching to the beat of a different drummer, consider this: He teaches a popular Stanford University course called Needfinding.READ»

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Outliers Review: Outliers The Story of Success by Malcolm Gladwell

Outliers: The Story of Success by Malcolm Gladwell is yet another superb showing from one of the last people who seemingly still uses his brain to come up with new insights these days. With Blink and The Tipping Point he zoomed way in ...READ»

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How Customers Saying "No" Can Become a Consumer Experience "Yes"

The customer is not always right. And it's often those moments when the customer resists change that an opportunity to innovate exists.READ»

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Twenty Tweets #13

I don't know if this developing into one of my bad habits or if it is techno-blessing, the mere fact that I am starting my day out this way is a fundamental change to my basic routine but more importantly outlook.  As I sat in ...READ»

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Why Does the Best Design of 2009 Still Look Like 2000?

The IDEA Awards are supposed to represent the most cutting-edge industrial design. So why do some of the winners feel like they're nine years old?READ»

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Abraham Lincoln and the 10,000-Hour Rule

Thousands of hours of practice are required in order to become famous in any given field. This article applies this general principle to the career of Abraham Lincoln. READ»

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Amazon Taps Its Inner Apple

By introducing the Kindle, Jeff Bezos is emulating Steve Jobs -- and taking him on.READ»