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Topic: Madrid

  
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Portrait of the Rapper as a Young Marketer: How K'naan Delivered on Coca-Cola's $300 Million Bet

Coca-Cola bet that an unknown Somali rapper could support its biggest marketing campaign ever. The company was right, and it may have launched a new star. Or not.READ»

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Have a Cigar

A parallel has been drawn between travel distribution and music distribution. Specifically, as to how the music distribution business has undergone changes that have decimated many of the industry leaders. This change seemed bad at first--that is, until Apple stamped it with a brand new spin and gee-whizzed some not terribly creative ways to make a buck at it.READ»

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You Don't Get to 500 Million Amigos ... At This Rate

Latin American businesses are less active on Facebook, Twitter, and other social networking sites than their global counterparts. Why?READ»

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Follow the Buffalo

In the global economic downturn that everyone seems to be saying is "over" (who am I to judge?) the travel sector was hit pretty hard.READ»

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Microsoft's Steve Ballmer Rails on "Extreme" Business Piracy in China

Microsoft's Steve Ballmer has lashed out at rampant software piracy in China, and he's being specific: Its Chinese businesses who're the big culprits. MS is working with the government to stamp it out, and bring the dollars rolling back.READ»

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Italian Furniture Designer Patricia Urquiola's Work Goes Beyond Just Furniture

With a blend of artistry and commercial savvy, Patricia Urquiola enthralls tony Italian furniture makers—as well as BMW, H&M, and high-end hotel chains such as Mandarin Oriental. It’s a beautiful business.READ»

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Back in the Saddle Again

 It is with no small amount of glee with which I report, dear readers, that I did not say it first. In fact, Wired magazine's "World's Most Cramped Airline Seat to Launch Next Week" article said what we were all thinking: ...READ»

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Work/Life: Is It a Gold Rush or a Roller-Coaster Ride?

 Whether the recession has just ended or we are sliding back into a double dip, no one seems to really know. but that hasn't stopped the recent surge in stories about how the airline industry is recovering, or that ...READ»

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Bagging It

Business travelers travel light. Long ago we learned that the formula for disaster on a business trip was to depend on the airlines to deliver luggage on time and undamaged. Woe betide the road warrior who makes the mistake of checking baggage that contains something vital to a business meeting or is otherwise irreplaceable.READ»

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Work/Life: Please, Call It "Vintage"

Applying new technology is innovative, but the successful employ of old technology is ingenious. Recently I devoured an online article that I loved, totally, at Wired.com. I work in the technology business, and I'm supposed to have a ...READ»

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Spain's Famous Solar Subsidies Gored by Government

And so one of the most ambitious experiments in government-subsidized renewable energy comes to an end as Spain announces that it will slash subsidies for photovoltaic solar power plants by 45%.READ»

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"Monsieur Valkevich: Bienvenue!": Why I Opt for the Hidden Hotel

Hotels occupy a central but historic place in the travel world. Paying for a room is one of the oldest business models in the history of civilization. And even in today's world, you can still actually run a successful hotel business ...READ»

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Work/Life: The Nervous Flyer

Fly long enough and you see just about everything. You might even experience an episode of the nervous flyer. Sure, people who are afraid of flying are far from ridiculous paranoiacs. But if you've ever been a casualty of a truly ...READ»

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Spain's Ambitious Solar Program Facing Budget Cuts

Spain has long been celebrated as a leader in solar power generation. The country, which covered 2.8% of its electricity demand in 2009 with solar energy, is the fourth largest manufacturer of solar power technology in the world. ...READ»

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Free Beer Not as Good as It Sounds--Unless You're Pregnant

Kirin's Free beer (as opposed to free beer: that would obviously bankrupt the company PDQ) is a non-alcoholic lager with an interesting marketing campaign attached. Launched last month, the TV spot is filled with young, expectant ...READ»

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Chuck Hoberman's Buildings Adapt to the Environment

Design guru Chuck Hoberman's latest venture: buildings that can adapt to the environmentREAD»

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Work/Life: The Conversation

Who said no one is listening?Other than Kelsey Grammar's character Frasier famously in the comedy of the same name, that is?I'll admit I've said it. But, with a tip of the hat to the fictional KACL radio station host, I stand ...READ»

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Lorenzo Ghiglieri

My father, Lorenzo Ghiglieri, is an accomplished artist who has generously donated many of his works to charities with which my business is involved. Born in Los Angeles, Ghiglieri studied artists like Rembrandt, Velazquez, and ...READ»

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Work/Life: Security Blanket

With all of the publicity that ramped-up security has gotten in wake of the underwear bomber, I assumed that I would experience a level of security intrusiveness to which I was unaccustomed on my recent flights to and from Europe. ...READ»

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Advantage #2,137 to Working at Home: You're Napping Right Now (And Better for It)

This week, I was heartened by the news that says that siestas are good for you. Oh, the joy! Researchers at the University of California have discovered that a bit of shut-eye in the middle of the day improves the brain's ability to ...READ»

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Mumbai's Taj Hotel Rises From the Ashes

On the night of November 30, 2009, a mere four days after the first anniversary of the terrorist attack on Mumbai's Taj Majal Palace and Tower, hotel executives sat down for dinner at two of Taj's newly-reopened restaurants, the ...READ»

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Coming to a CAD Station Near You: Architecture's "Avatar"

A mind-blowing short video makes art out of architectural renderings--and a case for buildings as movie stars.READ»

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Architects Turn a Public Square Into a Giant TV Room (Almost)

A beautiful LED wall on the side of a building--some 1,550 square feet--is the ultimate boob tube for pedestrians in Madrid.READ»

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Esther Koplowitz

he Esther Koplowitz Foundation, endowed in its entirety by its chairwoman, aims to provide assistance to the elderly, disabled and helpless and to minors and other persons facing problems of social integration or at risk ...READ»

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Olympic Committee Announces 2016 Host City, Ensuring MBA Student a Possible Bonanza

On just one day during last year's Summer Olympics, beijing2008.cn--the official 2008 Games Web site-- racked up nearly 200 million hits. That's a potential bonanza for the host that emerges from the pack of four 2016 finalists ...READ»