Topic: MTV Networks Company

MTV Finally Returns to the Music Video Business

MTV launches a new online property focused on ... music videos! It's been a long time coming, but now users can look through more than 27,000 videos from MTV's archive, including live performances and vintage stock.READ»

• MTV’s Digital Makeover

New Media News

Yahoo Launches Mobile Social-Networking Service "Yahoo has quietly launched an experimental site that offers mobile-phone subscribers the ability to send text messages and share videos and pictures among friends. The service follows ...READ»

Is a 1UP Sale Going Down?

Ziff Davis' 1UP network may soon be sold to MTV, according to game industry news site GameDaily. 1UP is known for its large community devoted to video games and its multimedia offerings. Both perennial game magazine Electronic Gaming ...READ»

Changing the Channel at MTV

MTV is arguably one of the biggest influences on teens these days, with cult hits like "Newlyweds" and the long-running staples like "The Real World" gracing the airwaves 24/7. The recent naming of Judy McGrath as chair of MTV ...READ»

Eco-friendly Skateboards

Though far from a teenager, lately I've taken up skateboarding as a personal transportation option for traveling around my 'hood. It's a smart alternative to using my car for short trips to the supermarket or to a nearby restaurant ...READ»

Media: Internet Killed the Video Star?

A little over 26 years ago MTV revolutionized the way we interact with music by using music videos as programming, not just promotion. Suddenly we went from merely listening to music on the radio to more fully experiencing it on TV. ...READ»

From Veejays to Ceejays? Firebrand's Ad TV

A couple of days ago, I happened upon an article in the Los Angeles Times about Firebrand, a new media company dedicated exclusively to commercials. Its TV show, "Firebrand," premiered Monday and airs weeknights from 11 pm to 12 am ...READ»

Digital Music's Fickle Fans

Tomorrow, MTV and Microsoft unveil their new digital music contender, Urge. MTV is digging deep into its vault to capitalize on its strengths, adding original live performances to its inventory along with an onslaught of celebrity ...READ»

Media: MTV Content to Bolster imeem's Business

Now that imeem has secured rights to music from all the major labels, as I reported earlier on this blog, the social media network is looking to expand its offerings in the video department. Its announcement today indicates that it ...READ»

MTV has a Race Problem

MTV2's broadcast of an animated version of rapper Snoop Dogg accompanied by two bikini-clad black women in neck collars and chains squatting on all fours and defecating on the floor has drawn the ire of leading African-Americans and ...READ»

The Economics of Social Media

There's so much buzz about social media -- it needs to be part of your marketing plan, your company needs to get involved in its own social networking strategy to better serve your customers, and so on. For the amount of buzz, ...READ»

MTV’s New Digital Forays

Music television no more. MTV is targeting the digital realm of video games and the Web in a dizzying array of new deals.READ»

• MTV's Digital Makeover

MTV's On-Air Rebranding Is 2-D With a Dash of Web

Today, MTV launches brand-new branding. Here's the rationale behind it--and why an overhaul didn't require changing up the logo.READ»

The Beatles Join MTV’s Digital Empire

MTV is on a roll. Just days after announcing a fresh new music video web site comes news that MTV Networks will license songs from the Beatles for an upcoming video game from Harmonix, the makers of Rock Band.READ»

• MTV’s Digital Makeover
• MTV Finally Returns to the Music Video Business

X May Mark the Spot

Last night was a first for the video game industry. Microsoft unveiled their new console, the Xbox 360, on an MTV special. While the program felt like a cheesy variety show, the few glimpses of the next generation games were ...READ»

A Tale of 'The Hills'

MTV's larger-than-reality phenomenon, The Hills, is about to return with its fourth season. Spot-on reflective of this twenty-something generation of self-made celebrity, the show's cultural impact is undeniable--even if many of its ...READ»

Just Two Good Ole Boys...

Two city slickers help make MTV's country music channel, CMT, cool without alienating a devoted audience of diehard country music fans.READ»

Just Two Good Ole Boys...

How CMT is making cowboy boots, pickup trucks, and woeful ballads cool. But not too cool.READ»

The Hills are Overflowing -- With Cash

You know that show, with the four ladies who are always dressed fabulously and talking about their relationships? Yes, it's The Hills, which returned last night on MTV for its fourth season. The reality show (its "reality" ...READ»

In the Box Thinking..."It Depends

If you ever do strategy or planning sessions, here’s something you always run into.  If I ask something like, “on average, how long does it take new salespeople to get up to speed?”  Some people will think through their ...READ»

Stuff By Us, Part One

A panel at Davos on user-generated content--or "stuff by us"--brought together some interesting folks, including Michael Wolf, the recently ousted president and chief operating officer of MTV, Thomas Glocer, the CEO of Reuters, and ...READ»

"Pimp My Ride" Goes Green with Governor Schwarzenegger

With a little help from California Governor Arnold Schwarzenegger, MTV and the "Pimp My Ride" crew prove that going green can get extreme. As part of a very special Earth Day episode airing April 22nd at 1 pm ET/PT, Governor ...READ»

It Feels Like Acquisition Season

Every media company is trying to find a way to one up the other on the Web 2.0 front. Yahoo got playlist community Webjay, photo sharing community Flickr, and social bookmarks site Del.icio.us. Rupert Murdoch got social networking ...READ»

Urban Evolution

People don’t have to buy what big business sells. The music business knows this all too well. What still sells is honesty and great beats. There is little of that on MTV and less on major-label Hip Hop. But “little” isn’t the ...READ»

New Joost Version Available

Calling all Beta-Testers... The latest version of Joost (version 0.9) is now available to download. Channels include Warner Brothers, IndyCar Series, Lazy TV, National Geographic, MTV, Comedy Central, Gamestar TV, Indieflix Premier ...READ»