Topic: MINI Cooper

Guerrilla Transformer

It appears that an engineer in the UK has built a 15-foot tall Transformer (a la the 80s Saturday morning cartoon) out of a Mini Cooper. There are various video links to "back this up," (a visually stunning one here ) and some thin ...READ»

MINI Cooper Convertible To Be Unveiled at Massachusetts Dealer’s BBQ Event

2009 MINI Cooper convertible unveiled to Massachusetts residents at Peabody dealership’s Patriot’s Day BBQ event.READ»

New Hampshire, Maine And Massachusetts MINI Owners Drive Hours To Rally

MINI Cooper car owners in Massachusetts compete in Poker Rally hosted by MINI of Peabody. Space is limited and MINI Cooper owners are encouraged to register quickly!READ»

Boston Shoppers Drive To Peabody Massachusetts For Great Deals On All MINI Coopers

Boston car shoppers love driving the new MINI Cooper, and now owning a MINI Cooper is even more affordable with 1.9% financing available for Mass shoppers through May.READ»

MINI Of Peabody Caters Breakfast For MINI’s On Top Annual Mt. Washington Weekend

MINI Cooper owners gather in New Hampshire for the MINI of Top event which helps support the Make a Wish Foundation. MINI of Peabody was on hand again to donate a hearty breakfast to over 400 guests.READ»

Sylvania g Netbook Meso [review]

Sylvania g Netbook Meso [I've spent nearly every day and night with this netbook since right up before Thanksgiving. It's like my new moleskin notebook -- because it's practically that light. Did I say it was only 2.2 lbs? Well, it ...READ»

Sustainability: People Who Pick Green-Colored Cars are Geniuses…

…but what about green cars? A recent column on Wheels.casuggests hybrid vehicles may be a passing fad. Sales (or lack thereof) of certain models seem to indicate just that, as does a survey published in a New York Times article ...READ»

Service Innovation

There's been a lot of focus on product innovation over the years, but very little discussion or thought on innovation in the service sector--despite the vast growth of that part of our economy. "It's one of those areas that is a ...READ»

BMW Z4 Ads Slick, Immersive

A couple months ago, BMW released what was perhaps a decent but not necessarily superb ad for their Z4 convertible, which showed the car racing around on a white surface, it's tires leaving colorful marks--turning the hot-rod driving ...READ»

Back in the Box

By trying to latch onto the flavor of the moment, many companies forget what made them great in the first place.READ»

10 Cars That Could Change the Way We Drive

The annual Geneva Motor Show is a showcase event where concept car designers display their vision for the future. Here's a look at ten cars from the show that reveal a greener--and more expensive--future.READ»

Designing for Gender, When One Or Both Parties Reap the Rewards

The most successful products are designed for one sex but embraced by both.READ»

• The Femme Den blog

A Wicked Good Panel

No sooner was I done kvetching about the tedious panel problem afflicting this year's Ad Week, than I got my comeuppance, compliments of the folks who know best how to put on a show. The panel "Creatives on Broadway," featuring ...READ»

MINI of Peabody Uses A Good Time To Attract New Hampshire Shoppers

Let’s just say that MINI of Peabody knows how to have a good time. Since MINI of Peabody opened their doors in 2002, they have become famous for their great customer events. From their famous OctoberFAST to tech nights, new car ...READ»

How a Brand Dies or How Not to Leave Your Brand to Fate

Use these "7 Deadly Sins of Branding" to help your brand rise above the noise.READ»

Yellow is Number One

"Yellow wakes me up in the morning. Yellow gets me on the bike every day. Yellow has taught me the true meaning of sacrifice. Yellow makes me suffer. Yellow is the reason I am here." -- Lance Armstrong Much of the world may not know ...READ»

Yves Behar: Man for all Species

Is Yves Behar the new Leonardo? Everybody's favorite product designer, Yves Behar, was a one-man design lab last week at New York's International Contemporary Furniture Fair. For starters, he was the genius behind the coolest lamp ...READ»

Super Size Me!

Mercedes is bringing a bigger, bloated version of its Smart car to the United States. Is this cowardice -- or clever strategy? Two writers argue the case.READ»

"Buyology" Illuminates Unlikely Marriage of Science and Consumerism

In "Buyology: Truth and Lies About Why We Buy," out this week, global branding expert Martin Lindstrom skips consumer surveys and focus groups and instead takes a peek at consumers’ brains.READ»

The Cars of Tomorrow

What will replace the fossil-fuel burning car as we know it? Will it be ethanol? Hydrogen? Electricity? Despite the gas-guzzling Hummers, pickup trucks, and SUVs whose four-wheel-drive, offroad capabilities most Americans will never, ...READ»

The latest reviews from Casey Gelvin & Anne Gelvin

Casey Gelvin, Anne GelvinREAD»

High-Tech Achiever: Mini USA

Mini USA uses Web technology to achieve one of the toughest feats in customer service: It makes waiting fun.READ»

Can Alex Bogusky Help Microsoft Beat Apple?

Alex Bogusky built the country's slickest ad shop using Apple products. His next challenge: Persuade people like him to buy Microsoft's stuff.READ»

• Apple vs. Microsoft -- Who is Winning the Epic Battle
• Microsoft's Ad Campaigns: An Overview

The Power of Great Design

This month's letter from the editor.READ»

Where's the Loyalty?

If only I had a dollar for every time a cashier asked whether I had one of those loyalty cards ... and another buck for every time I answered, "No." Hey -- give me 50 cents more each time I'm asked if I want one of their blasted cards ...READ»