Topic: Livescribe Inc.

Careers: WOM and Personal Branding

Word of mouth marketing, the power of everyday citizens to talk up – or down – a brand is on a roll.  If you ever doubted its power and reach, take a step back for a minute to April of this year when a no-name blogger ...READ»

Three High-Tech Tools for Understanding Consumer Behavior

These three products, while not specifically intended for customer research purposes, each have valuable features that can capture the customer’s perspective accurately and efficiently.READ»

• Rob Tannen's Designing for Humans Blog