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Topic: Lindsay Zaltman

  
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My Dream Home

Like general contractors with a psych degree, the architectural firm called fathom plumbs the depths of your soul to design the house you want. Our writer gets the blueprints of his dreams.READ»

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Campbell's Soup Neuromarketing Redux: There's Chunks of Real Science in That Recipe

About a week ago, the Campbell Soup Company publicized a bold redesign of its iconic label with the assistance of neuromarketing. Pundits promptly predicted brand suicide, decrying the company for using pseudo-science. Is it true ...READ»