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Topic: Lester Wunderman

  
BOOK DISCUSSIONS   |  4 comments

Providing Answers


Relevancy Score: 75
Thu Jan 19, 2006 at 10:43 AM

"The most dangerous question a prospect or customer asks is 'Why should I?' And he may ask it more than once--but never of you. The product and its communication stream must continue to provide him with both rational and ...READ»

BOOK DISCUSSIONS   |  4 comments

Providing Answers


Relevancy Score: 75
Thu Jan 19, 2006 at 10:43 AM

"The most dangerous question a prospect or customer asks is 'Why should I?' And he may ask it more than once--but never of you. The product and its communication stream must continue to provide him with both rational and emotional ...READ»

BOOK DISCUSSIONS   |  4 comments

Providing Answers


Relevancy Score: 75
Thu Jan 19, 2006 at 10:43 AM

"The most dangerous question a prospect or customer asks is 'Why should I?' And he may ask it more than once--but never of you. The product and its communication stream must continue to provide him with both rational and emotional ...READ»

INNOVATION   |  Comment

Unleash Your Ideavirus - Part Two

BY Seth Godin
Relevancy Score: 13
Wed Dec 19, 2007 at 12:16 AM

Here's a big idea: Ideas are driving the economy. Here's a bigger idea: Ideas that spread fastest win.READ»