Permission marketing has deteriorated into spam, TiVo is killing the 30-second ad, and no one trusts corporate America. Could there be a more challenging -- and thrilling -- time to work in marketing? Branding guru Laurie Coots doubts it.READ»
Laurie Coots
Laurie Coots joined Chiat/Day in 1984, bringing with her an expertise in new technology and workplace innovation that led to many breakthroughs for the agency. In 1997, she was named chief marketing officer and now ...READ»
We invited some of the smartest people we know to consider four of the toughest questions around. Fast Company celebrates its second anniversary with the ultimate business roundtable.READ»
Can hope scale up? Can change scale down? Can leadership grow from the grass roots? What's the meaning of "Dotcom Mania"? Some of the best brains in the Fast Company community convened on Nantucket for the roundtable of the year.READ»
Some ad agencies just design breakthrough campaigns. TBWA/Chiat/Day also designs breakthrough offices -- from 1994's "virtual office" to today's advertising city. And every time the agency redesigns its offices, it reinvents itself.READ»
For the second year in a row, we invited some of the smartest people we know to consider four of the toughest questions around. Fast Company celebrates its third anniversary with the ultimate business round table.READ»
Self-proclaimed "TiVotees" are the first to tell you that, at the very least, TiVo will permanently alter the way you watch television. At most, it will forever change TV. What will TiVo do for you?READ»
