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Topic: Larry Weber

  
LEADERSHIP SKILLS   |  Comment

Provocation 101

BY Paul C. Judge
Relevancy Score: 100
Wed Dec 19, 2007 at 12:32 AM

Larry Weber is trying to provoke you. He wants to take your tired cliché-ridden definition of leadership and turn it upside down. Here?s a look at the leader of today: the provocateur.READ»

MARKETING BLOGJAM   |  Comment

The Changing Face of Marketing


Relevancy Score: 100
Fri Jun 9, 2006 at 2:35 PM

Larry Weber is talking about the changing face of the marketing department and believes the first job of marketing should be "24/7 monitoring of the digital landscape". Do you agree? Is your marketing organization doing this?READ»

ADVERTISING + PR   |  Comment

Larry Weber, Rapid Fire


Relevancy Score: 100
Fri Jun 9, 2006 at 2:47 PM

Quick snippets, mostly paraphrased, from Larry Weber's discussion with Lois Kelly, in no particular order: On advertising: "I have very little respect for it." On PR: "It's going through dramatic change - It's still a lazy, ...READ»

MARKETING BLOGJAM   |  Comment

Yet More from Larry Weber - Contributing to Communities


Relevancy Score: 100
Fri Jun 9, 2006 at 3:48 PM

Lots of great tidbits already online about Larry Weber's talk at the Innovative Marketing Conference today. Clearly Larry struck a nerve with his rap about out with the old, in with the new. To me, one of the most important bits ...READ»

MARKETING BLOGJAM   |  4 comments

Compensation for Spreading Word of Mouth Marketing?


Relevancy Score: 100
Sat Jun 10, 2006 at 9:40 AM

At yesterday's 2006 Corante Innovative Marketing Conference, Larry Weber had this to say about word of marketing: "Compensation is a big red flag for word of mouth marketing.....true word of mouth is transparent ...READ»

MARKETING BLOGJAM   |  Comment

Larry Weber Interview: Getting PR's Act Together


Relevancy Score: 95
Fri Jun 9, 2006 at 7:47 PM

From the Marketers Forum at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School's Center on Global Brand Leadership. Larry Weber, Chairman of W2 Group, talks about influencing ...READ»

MARKETING BLOGJAM   |  Comment

Larry Weber Answers Ten Questions About Marketing


Relevancy Score: 77
Fri Jun 9, 2006 at 3:40 PM

At the 2006 Corante Innovative Marketing conference, Lois Kelly just interviewed Larry Weber of the W2 Group, and closed her interview with the same "10 Questions" used on Inside The Actor's Studio. 1. What's your favorite ...READ»

MARKETING   |  Comment

Larry Weber on the Future of Marketing

BY David Rogers
Relevancy Score: 68
Fri Jun 9, 2006 at 2:38 PM

(Roughly transcirbed, live, from an interview by Lois Kelley at the 2006 Innovative Marketing Conference) A few provocative comments from Larry Weber, founder W2 (namesake of Weber Shandwick and more): THE PURPOSE OF THE MARKETING ...READ»