Larry Weber is trying to provoke you. He wants to take your tired cliché-ridden definition of leadership and turn it upside down. Here?s a look at the leader of today: the provocateur.READ»
At yesterday's 2006 Corante Innovative Marketing Conference, Larry Weber had this to say about word of marketing: "Compensation is a big red flag for word of mouth marketing.....true word of mouth is transparent ...READ»
From the Marketers Forum at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School's Center on Global Brand Leadership.
Larry Weber, Chairman of W2 Group, talks about influencing ...READ»
Lots of great tidbits already online about Larry Weber's talk at the Innovative Marketing Conference today. Clearly Larry struck a nerve with his rap about out with the old, in with the new.
To me, one of the most important bits ...READ»
At the 2006 Corante Innovative Marketing conference, Lois Kelly just interviewed Larry Weber of the W2 Group, and closed her interview with the same "10 Questions" used on Inside The Actor's Studio.
1. What's your favorite ...READ»
Quick snippets, mostly paraphrased, from Larry Weber's discussion with Lois Kelly, in no particular order:
On advertising: "I have very little respect for it."
On PR: "It's going through dramatic change - It's still a lazy, ...READ»
(Roughly transcirbed, live, from an interview by Lois Kelley at the 2006 Innovative Marketing Conference)
A few provocative comments from Larry Weber, founder W2 (namesake of Weber Shandwick and more):
THE PURPOSE OF THE MARKETING ...READ»
Larry Weber is talking about the changing face of the marketing department and believes the first job of marketing should be "24/7 monitoring of the digital landscape".
Do you agree? Is your marketing organization doing this?READ»
