Topic: Landor Associates

Image Problems

BY Linda Tischler
Relevancy Score: 90
Wed Dec 19, 2007 at 12:43 AM

We got the inside dish on the thinking behind four intriguing logos.READ»

CSR; CR; CORPORATE SOCIAL RESPONSIBILITY; RESPONSIBLE BUSINESS; BUSINESS ETHICS; CR; SUSTAINABILITY; SOCIAL RESPONSIBILITY; SUSTAINABLE DEVELOPMENT | Comment

Debunking the Myth of Sustainable Brands

BY christine arena
Relevancy Score: 37
Mon Aug 24, 2009 at 5:41 PM

There is no such thing as a 'sustainable brand.' Trouble is, the misnomer can lead to greenwashing and economic consequences, too. READ»

SUSTAINABILITY | 7 comments

Is "Green" the New Organic?

Relevancy Score: 21
Thu Apr 19, 2007 at 4:11 PM

Vanity Fair is doing it. The Week is doing it. Even Wal-Mart is doing it. Everyone is going green. So, here's a riddle for you: When is green no longer green? Answer: When it's a green marketing machine. Just like organic, someone ...READ»

BRANDS | Comment

“You can’t change the world, if you cannot change your perception of it.”

BY Russ Meyer
Relevancy Score: 19
Mon Aug 10, 2009 at 5:44 PM

Powerful quote. Absolutely appropriate for this constantly evolving world in which we find ourselves. An acknowledgement that perception and reality are integrally linked. Squarely at the center of sustainability and brands. It’s a ...READ»

ENTREPRENEURSHIP | 2 comments

Full-Time Freelancers

BY Christine Canabou
Relevancy Score: 16
Wed Dec 19, 2007 at 12:27 AM

Enough AlreadyREAD»

CREATIVITY AND INNOVATION | Comment

Song's Startup Flight Plan

BY Scott Kirsner
Relevancy Score: 10
Wed Dec 19, 2007 at 12:40 AM

How does an established corporate giant (in this case, Delta Air Lines) respond to disastrous economic circumstances and the rise of a new breed of competitors that operate by different rules? By creating a whole new operation (in this case, Song) that runs by those rules, and then trying to fly beyond the competition. Here's a behind-the-scenes look at the ambitious flight plan and bumpy launch of an internal startup.READ»