It's hard work building a big, recognizable brand. Naturally, once they’ve built one, most companies find it irresistible to try and extend that brand love to other products. Sometimes this is a good idea: Starbucks’s lattes are good; Starbucks's latte ...READ»
Good morning. While you were snoozing like a bear and
dreaming of double rainbows, legions of Warcraft players were arming for a
revolt against Blizzard Entertainment, Obama announced more manufacturing tax credits,
YouTube was ...READ»
Nissan's just released information about a new concept for its cars designed to generate a "comfortable" and "healthy" environment for drivers and passengers. Is this viable, in our eco-conscious energy-saving era? The overall goal of ...READ»
We've covered the current trend for wobbly, mottled design at Milan. But the dominant aesthetic is still decidedly minimal: Stripped down and super clean, a perfect fit for that cavernous, $10 million downtown loft. These designs ...READ»
Book | Memo to CEOs: It Is All About You
Michael Maccoby's new book, The Productive Narcissist: The Promise and Peril of Visionary Leadership (Broadway Books), is either a case of really bad timing or a prescient manifesto packed ...READ»
Passersby at the Charlestown Navy Yard, just down the block from Old Ironsides, could have been forgiven Monday night for thinking an old time revival meeting had taken up residence on the grounds.
Inside a big white tent, an ...READ»
What's in a name? Everything, it seems. Building a brand is always a challenge, especially when your own name is attached. We spoke with five owners of eponymous brands about retaining control, finding aligned partners, and the importance of staying true to oneself.READ»
