Topic: LEGO Group

Why Can't Lego Click?

The giant Danish toymaker has a history and a reputation that most companies can only dream of. Yet its efforts to change and grow with the times just won't click.READ»

Design Nirvana: Lego Teams Up With Muji

Lego has launched thousands of young designers into a lifetime of tinkering; Muji is a paragon of clean, ingenious design. So naturally, the two have paired up for toy sets that blend elements from each powerhouse. The kit comes ...READ»

The Importance of a Faceless Fireman

Scratch any geek, and you're likely to find a kid who grew up learning programming on the Lego "platform."READ»

What Children Need: A Little Creative Deprivation

Don't turn Lego sets into model-airplane equivalents, urges one mom. The product's gift was its ability to engage a child's imagination, not his direction-following skills.READ»

Battle Over Blocks

Who would have guessed that the most buzz-generating story of our September issue would be about Lego? We pause from our reflections on September 11 to listen to what some die-hard Lego fans had to say about the company's recent products ... and problems.READ»

LEGO's Block-Inspired Electronics Are Ready to Be Snapped Up This Fall

LEGO has teamed with electronics designer Digital Blue to create a line of LEGO-inspired consumer electronics for creative kids and nostalgic adults alike. Announced earlier this year, the final product will be available this fall, ...READ»

Inside the Lego-plex: No Wonder They Hatch Such Great Ideas

Lego is one of the world's most creative companies. What kind of office is equal to the task of housing its development staff? Here's a peek inside the company's work space, designed by Bosch & Fjord. It's clever enough, with ...READ»

• The Fast Company 50 - #41 Lego

When Bad Things Happen to Good Bricks

Lego's catalog is a veritable textbook of its problems, says one fan. It features endless brand extensions but no coherent direction.READ»

Brick by Brick: Lego's New Building Blocks

If you design it, they'll help you build it. Lego is the latest company to try mass customization.READ»

The Importance of a Faceless Fireman

Scratch any geek, and you're likely to find a kid who grew up learning programming on the Lego "platform."READ»

How Legos Are Solving Nanotech Mysteries

Two professors at Johns Hopkins are using Lego models to better understand how nanoscale materials behave.READ»

What Children Need: A Little Creative Deprivation

Don't turn Lego sets into model-airplane equivalents, urges one mom. The product's gift was its ability to engage a child's imagination, not his direction-following skills.READ»

Leadership Lessons from... LEGO

What would make a corporate lawyer give up his six-figure salary to make $13 an hour? One word: LEGO. It all started on Christmas 1978 in Colville, Washington, when five-year-old Nathan Sawaya unwrapped his first set of LEGO ...READ»

Cascading Style Sheets, Play-Doh and LEGOs

What do those three have in common? Everything and nothing. I recently wrote about my preferred way of organizing CSS (Cascading Style Sheets) and unlike the other articles on the topic, I'm not talking about organizing ...READ»

Lego To Make Blocky MP3 Players, Cameras and Walkie-Talkies

Okay, it's strictly an agreement between Lego and manufacturer Digital Blue that's the source of these new gizmos--but they are going to be Lego brick-shaped. And that'll get millions of kids (and a huge bunch of adults) salivating, ...READ»

When Bad Things Happen to Good Bricks

Lego's catalog is a veritable textbook of its problems, says one fan. It features endless brand extensions but no coherent direction.READ»

Art for Ad's Sake

Art has always been part of Marketing. Whether it is painted posters, companies sponsoring art festivals, or corporate sculptures in lobbies. The other followed one link after another and found myself at a website of an artist who ...READ»

Look to the Catholic Church for Search Engine Optimization Techniques

After my analogy between LEGOs, Play-Doh and CSS (see "A Bettery Way for Organizing CSS"), I'll go out on a further limb and compare the best practices for URL canonicalization with what the Catholic Church has been doing ...READ»

Where in the World to Find a Job

The national unemployment rate may be at its worst in over a decade, but there's a world of opportunity out there beyond Wall Street. Companies from Finland to Dubai are bucking the recession and actively hiring--you just have to know where to look.READ»

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The Trendspotting Trend

There's nothing like being in the right place at the right time. Smart companies spend big money on research and development to ensure that their offerings are up to date -- and to make sure they don't miss out on lucrative new ...READ»

Design Rules

Unit of OneREAD»

Designing Business; Businessing Design

Before I used computer-aided design to create products, I had pencils. Before I had pencils, I had Legos. Before Legos, crayons. Before crayons, blocks. And with these tools, I have always been a designer. The act of exploring ...READ»

Toying Outside the Box

The cardboard box, that unadorned, well-traveled, and oft-abused necessity, is finally getting its due. This month, it assumes its rightful place in the National Toy Hall of Fame alongside such classics as Barbie, Mr. Potato Head, ...READ»

Stacking Dollar Bills to the Moon

In the past month-and-a-half, since NASA's Spirit rover touched down on the red plant, the space program's rover Web site has logged 6.5 billion hits. As CNET News.com recently noted, that's more visits than there are people on ...READ»

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Spark and KnockoffREAD»