FastCompany RSS

Topic: LEGO Group

  
   |  Comment

AFOL: The "Blocumentary" about Lego-Obsessed Adults and Their Bricktastic Creations

Jess Gibson's new "blocumentary" paints a portrait of the obsessive Adult Fans of Lego (AFOL).READ»

   |  Comment

LEGO's Block-Inspired Electronics Are Ready to Be Snapped Up This Fall

LEGO has teamed with electronics designer Digital Blue to create a line of LEGO-inspired consumer electronics for creative kids and nostalgic adults alike. Announced earlier this year, the final product will be available this fall, ...READ»

   |  Comment

Lego Group's Culture of Performance @ the National Retail Federation Big Show!

The recent economic crisis has reminded business leaders of "the basics" of business performance; developing a great strategy is not enough. All participants need to be able to execute the strategy and the organization needs to ...READ»

   |  Comment

Lego's New Site Brings out the Kid--and the Procrastinator--in All of Us

Lego's brand reinvention continues with a new, wonderfully time-wasting social-networking site.READ»

   |  Comment

Brick by Brick: Lego's New Building Blocks

If you design it, they'll help you build it. Lego is the latest company to try mass customization.READ»

   |  Comment

Design Nirvana: Lego Teams Up With Muji

Lego has launched thousands of young designers into a lifetime of tinkering; Muji is a paragon of clean, ingenious design. So naturally, the two have paired up for toy sets that blend elements from each powerhouse. The kit comes ...READ»

   |  Comment

Leadership Lessons from... LEGO

What would make a corporate lawyer give up his six-figure salary to make $13 an hour? One word: LEGO. It all started on Christmas 1978 in Colville, Washington, when five-year-old Nathan Sawaya unwrapped his first set of LEGO ...READ»

   |  Comment

When Bad Things Happen to Good Bricks

Lego's catalog is a veritable textbook of its problems, says one fan. It features endless brand extensions but no coherent direction.READ»

   |  Comment

The Importance of a Faceless Fireman

Scratch any geek, and you're likely to find a kid who grew up learning programming on the Lego "platform."READ»

   |  Comment

How Legos Are Solving Nanotech Mysteries

Two professors at Johns Hopkins are using Lego models to better understand how nanoscale materials behave.READ»

   |  Comment

Battle Over Blocks

Who would have guessed that the most buzz-generating story of our September issue would be about Lego? We pause from our reflections on September 11 to listen to what some die-hard Lego fans had to say about the company's recent products ... and problems.READ»

   |  Comment

When Bad Things Happen to Good Bricks

Lego's catalog is a veritable textbook of its problems, says one fan. It features endless brand extensions but no coherent direction.READ»

   |  Comment

What Children Need: A Little Creative Deprivation

Don't turn Lego sets into model-airplane equivalents, urges one mom. The product's gift was its ability to engage a child's imagination, not his direction-following skills.READ»

   |  Comment

Inside the Lego-plex: No Wonder They Hatch Such Great Ideas

Lego is one of the world's most creative companies. What kind of office is equal to the task of housing its development staff? Here's a peek inside the company's work space, designed by Bosch & Fjord. It's clever enough, with ...READ»

   |  Comment

Lego To Make Blocky MP3 Players, Cameras and Walkie-Talkies

Okay, it's strictly an agreement between Lego and manufacturer Digital Blue that's the source of these new gizmos--but they are going to be Lego brick-shaped. And that'll get millions of kids (and a huge bunch of adults) salivating, ...READ»

   |  Comment

Lego-Like Pentax Camera Is Customizable Work of Art

Using Japanese plastic blocks, this is perhaps the only camera that remains fun no matter where it's pointing.READ»

   |  Comment

The Most Popular Toy Ever Made Is Lego: Survey

Most popular toy ever? Lego. It even out-populars that other plastic wonder, Barbie.READ»

   |  Comment

The Importance of a Faceless Fireman

Scratch any geek, and you're likely to find a kid who grew up learning programming on the Lego "platform."READ»

   |  Comment

What Children Need: A Little Creative Deprivation

Don't turn Lego sets into model-airplane equivalents, urges one mom. The product's gift was its ability to engage a child's imagination, not his direction-following skills.READ»

   |  Comment

LEGO Educates Kids About the Wonders of Renewable Energy

There's no better way to make change than by teaching the kiddies well, right? That's presumably the thinking behind LEGO's new Renewable Energy Add-On Set, a supplement to the LEGO Simple & Motorized Mechanisms Set. LEGO ...READ»

   |  Comment

Why Can't Lego Click?

The giant Danish toymaker has a history and a reputation that most companies can only dream of. Yet its efforts to change and grow with the times just won't click.READ»

   |  Comment

LEGO Table Could Transform Boring Board Room Meetings

Looking for a way to spice up office meetings? Consider hiring ABGC Architecture and Design to build a LEGO table like this one, which was commissioned by Dublin ad agency Boys and Girls. Inhabitat reports that the table was made ...READ»

   |  Comment

Peter Mack - Fast 50 2003

LET THE ADVERGAMES BEGINREAD»

   |  Comment

Art for Ad's Sake

Art has always been part of Marketing. Whether it is painted posters, companies sponsoring art festivals, or corporate sculptures in lobbies. The other followed one link after another and found myself at a website of an artist who ...READ»

   |  Comment

Cigarette Butt Rug Lets You Literally Kick the Habit

Sometimes it seems like the array of upcycled home furnishings coming down the pipeline is nearly endless. From LEGO tables to lamps made out of drinking straws, we thought we'd seen it all--until now. Designboom points us to Jesus ...READ»