The answer is "yes" according to a Nielsen/Facebook study. Nielsen studied more than 125 Facebook ad campaigns and concluded that:
...earned media and social advocacy made Facebook users more likely to notice ads, absorb their ...READ»
These are turbulent times, even for the allegedly recession-proof food
industry. Here are the trends three leaders are seeing as they prep for
this gathering (June 17-19) in New York. --Theunis Bates
"You can't go into ...READ»
Cocktail-party factoid for the day: German chocolate cake--that messy and ridiculous pile of layer cake, coconut, and pecans slathered with caramel-infused goo--has nothing to do with Germany. It's actually named for Samuel German, ...READ»
These are turbulent times, even for the allegedly recession-proof food industry. Here are the trends three leaders are seeing as they prep for this gathering (June 17-19) in New York.READ»
What happens when a couple of designers from one of the most influential design firms on earth take a break from working for clients like Kraft Foods and Samsung to experiment in pure future gazing?READ»
Okay, so I didn't go to Harvard. But I did graduate from that other Massachusetts university with such celebrated alumni as Tipper Gore and Hadassah Lieberman. Boston University may not have the brand-name appeal of Harvard ...READ»
Trucost, an environmental data provider, released a report revealing the greenhouse gas emissions and carbon footprints of S&P 500 companies in a number of sectors with the intention of helping said companies prepare for the ...READ»
Step back to 1995. Once in a while, a URL would pop-up at the end of a TV commercial. Unlike the ’90s, URL advertising isn’t as prominent anymore. Why? Consumers expect every brand to have a digital presence. It’s no...READ»
A little more than two years ago, just when online research had become a major source of data for marketers looking to keep their fingers on the pulse of consumers, Procter & Gamble’s marketing research leadership dropped a bomb.READ»
Understanding how you think is just as important as what you think about, says Annette Moser-Wellman, founder of the FireMark consultancy. She teaches managers how to identify their creative style.READ»
In an exclusive book excerpt from the general manager of Ideo, we meet the personality types it takes to keep creativity thriving--and the devil's advocate at bay.READ»
You know him as Cool Hand Luke, Butch Cassidy, and -- last but not least -- the Salad Dressing Guy. But you may not know that actor Paul Newman is also a pioneer in outsourcing. In a good way, of course.
In fact, the Newman's Own ...READ»
Will working abroad fast-track your career? The answer has often been yes for men, but a question mark for women who used to be passed over for foreign assignments.
In the book Get Ahead by Going Abroad authors C. Perry Yeatman and ...READ»
Classic entrepreneurs who built companies from scratch dominate the list of the best. Shockingly, only one woman -- Estee Lauder -- made the top 50 of Professors Anthony J. Mayo and Nitin Nohria's list of top 100 business leaders.READ»
