The answer is "yes" according to a Nielsen/Facebook study. Nielsen studied more than 125 Facebook ad campaigns and concluded that:
...earned media and social advocacy made Facebook users more likely to notice ads, absorb their ...READ»
Step back to 1995. Once in a while, a URL would pop-up at the end of a TV commercial. Unlike the ’90s, URL advertising isn’t as prominent anymore. Why? Consumers expect every brand to have a digital presence. It’s no...READ»
What happens when a couple of designers from one of the most influential design firms on earth take a break from working for clients like Kraft Foods and Samsung to experiment in pure future gazing?READ»
A little more than two years ago, just when online research had become a major source of data for marketers looking to keep their fingers on the pulse of consumers, Procter & Gamble’s marketing research leadership dropped a bomb.READ»
Trucost, an environmental data provider, released a report revealing the greenhouse gas emissions and carbon footprints of S&P 500 companies in a number of sectors with the intention of helping said companies prepare for the ...READ»
Cocktail-party factoid for the day: German chocolate cake--that messy and ridiculous pile of layer cake, coconut, and pecans slathered with caramel-infused goo--has nothing to do with Germany. It's actually named for Samuel German, ...READ»
These are turbulent times, even for the allegedly recession-proof food industry. Here are the trends three leaders are seeing as they prep for this gathering (June 17-19) in New York.READ»
These are turbulent times, even for the allegedly recession-proof food
industry. Here are the trends three leaders are seeing as they prep for
this gathering (June 17-19) in New York. --Theunis Bates
"You can't go into ...READ»
Apple ignited the frenzy that has the tech world all shook up with mobile-app fever. How startups, big brands, and the iPhone's rivals are vying to cash in on the booming market.READ»
You know him as Cool Hand Luke, Butch Cassidy, and -- last but not least -- the Salad Dressing Guy. But you may not know that actor Paul Newman is also a pioneer in outsourcing. In a good way, of course.
In fact, the Newman's Own ...READ»
I wrote an article today on my main site blog about social media training, specifically how professionals can learn to think outsite the box and strategically learn from a network of experts. I wanted to share it with everyone here, ...READ»
Okay, so I didn't go to Harvard. But I did graduate from that other Massachusetts university with such celebrated alumni as Tipper Gore and Hadassah Lieberman. Boston University may not have the brand-name appeal of Harvard ...READ»
The CEO of advertising giant FCB Worldwide tells how his company bounced back after a huge client defected. Learn why he salutes smart memos and a stringent no-jerks policy.READ»
If you think the changes in TV in the past five years--TiVo, digital cable and satellite, and video on demand--are radical, you haven't seen anything.READ»
In an exclusive book excerpt from the general manager of Ideo, we meet the personality types it takes to keep creativity thriving--and the devil's advocate at bay.READ»
Classic entrepreneurs who built companies from scratch dominate the list of the best. Shockingly, only one woman -- Estee Lauder -- made the top 50 of Professors Anthony J. Mayo and Nitin Nohria's list of top 100 business leaders.READ»
The giant retailer's low prices often come with a high cost. Wal-Mart's relentless pressure can crush the companies it does business with and force them to send jobs overseas. Are we shopping our way straight to the unemployment line?READ»
