Related Content: Kleenex Tissues

What a Packaging Makeover Can Do For Your Company

BY Saabira Chaudhuri
Relevancy Score: 100
Wed Dec 19, 2007 at 11:07 AM

Recently, some of the world's best-known companies have revamped their images through a radical redesign of their product packaging. Just how successful have these makeovers been?READ»

DESIGN | Comment

Design Thursday: Escaping the Commodity Trap

BY Linda Tischler
Relevancy Score: 95
Thu Aug 30, 2007 at 11:25 AM

Imagine that you just got a new job as a brand manager at Kimberly-Clark. That’s the good news. The bad news? Your first assignment is to think up ways to grow market share for Kleenex, a product so commoditized that its very name ...READ»

BLOGGING | Comment

The Scariest Inventions

BY David Capece
Relevancy Score: 87
Fri Oct 30, 2009 at 6:51 AM

In the spirit of Halloween, we’d like share some of the scariest inventions — those that make you scratch your head and ask, “What were they thinking?” For all of the successful entrepreneurs out there, there are many more that have failed to launch the next “must-have.” How is a noose-like head-rest safe? Or, who would want to have toilet-paper head? And why would anyone want to wear a bee-keeper…READ»

GETTING GREEN DONE | Comment

Aspen Skiing Company's Auden Schendler on Big Levers, Blue Collars and Bourbon

BY Eric Hagerman
Relevancy Score: 75
Mon Apr 27, 2009 at 1:04 PM

Auden Schendler, author of Getting Green Done: Hard Truths from the Front Lines of the Sustainability Movement wastes no time telling us he has something to tell us. He opens his trenchant enviro counterpoint with a dirge. ...READ»

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The Corporate Shrink

BY Dr. Kerry J. Sulkowicz
Relevancy Score: 75
Wed Dec 19, 2007 at 12:42 AM

In his debut column, Dr. Kerry J. Sulkowitz tackles your tough workplace issues.READ»

WORK/LIFE | Comment

Work/Life Balance: Smash it Up?

BY Tom Stern
Relevancy Score: 59
Fri Jul 6, 2007 at 7:14 AM

I was going to do something about how today is the birthday of both George W. Bush and Sylvester Stallone, but I got as far as GW shouting “Adrienne!” and Rocky pardoning Apollo Creed when the inspiration died. Imagine my good ...READ»

BIODIVERSITY | 6 comments

Green Toilet Paper Buying Guide: Be Kind to Your Behind vs. Hug a Tree?

BY Anya Kamenetz
Relevancy Score: 50
Thu Feb 26, 2009 at 12:56 PM

Greenpeace recently released a tissue-buying guide for consumers to highlight the use of post-consumer recycled content and environmentally friendly bleach. Green Forest came in first, with Whole Foods' store brand, 365, ...READ»

CREATIVITY AND INNOVATION | Comment

Fast Forward 2005: <span>88-90</span>

BY David Lidsky
Relevancy Score: 50
Wed Dec 19, 2007 at 7:50 AM

The future is something to get excited about again. Here's our look at the surprising people, ideas, and trends that will change how we work and live in 2005.READ»

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File Under: Bad Idea

BY Heath Row
Relevancy Score: 32
Mon Feb 12, 2007 at 1:15 PM

You can now adorn Kleenex boxes with photos of your loved ones. What's next: personalized toilet paper? A lot of consumer-generated media is disposable, but this takes the cake. Good idea? Bad idea? Discuss.READ»

DESIGN IN BUSINESS | Comment

Revisiting the New Economy

BY John A. Byrne
Relevancy Score: 30
Wed Dec 19, 2007 at 12:47 AM

This month's letter from the editor.READ»

INNOVATION | Comment

Kimberly-Clark: Destroyer of Ancient Trees, Energy Star Partner of the Year?

BY Ariel Schwartz
Relevancy Score: 27
Fri Mar 13, 2009 at 1:00 PM

After Greenpeace released its tissue-buying guide last month, the Internet was up in arms about the destructive practices of tissue and toilet paper companies. Chief among the offenders is Kleenex producer Kimberly-Clark, which ...READ»

WORK/LIFE | 4 comments

Work/Life: Wikipedia/Life Balance

BY Tom Stern
Relevancy Score: 25
Fri Sep 7, 2007 at 7:06 AM

Earlier this week, I stumbled upon a story about the Dutch royal couple that edited their own Wikipedia entry to doctor some information about a detail in the past of the princess. Now, I have my complaints about our ...READ»

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20 (More) Ways to Slow Down Smart

BY the readers of Fast Company
Relevancy Score: 25
Wed Dec 19, 2007 at 8:39 AM

Fast Company's Lap(top) of Luxury contest prompted an outpouring of ideas from readers about how to cope with tougher times. Read their strategies and tactics, along with some compelling personal stories -- and meet the winner of a Dell Inspiron 4000 Notebook computer.READ»

INNOVATION | 2 comments

Ad Execs On a Burning Bridge

BY Danielle Sacks
Relevancy Score: 25
Fri Oct 17, 2008 at 2:57 PM

Just the other day, new marketing materials for Mullen, the ad shop for brands like Orbitz, Lending Tree, and TJ Maxx, landed soberly on my desk: "Marketing in the new era of fiscal responsbility; Have we been on an adolescent ...READ»

BRANDING | 3 comments

(tee' vo): Noun, Verb, or Guarded Trademark?

Relevancy Score: 20
Mon Dec 13, 2004 at 10:58 PM

If TiVo has its way, it won't go the way of Xerox, Kleenex, and Google. According to The New York Times, at least, TiVo is beginning to aggressively defend its trademark, fighting those who try to make it a verb (to TiVo: To record ...READ»

INNOVATION | 1 comment

Protect This House

BY Chuck Salter
Relevancy Score: 20
Wed Dec 19, 2007 at 7:57 AM

Kevin Plank's improbable hit -- a sweat-wicking undershirt -- kicked off the fastest-growing category of sportswear. Now Nike and other megabrands are in hot pursuit of Under Armour. Welcome to the disrupter's dilemma.READ»

KIMBERLY-CLARK | 2 comments

Kimberly-Clark Gives in to Environmentalists, Agrees to Stop Destroying Forests

BY Ariel Schwartz
Relevancy Score: 20
Wed Aug 5, 2009 at 1:33 PM

Greenpeace harassed Kimberly-Clark into submission by dispensing information on its practices, protesting at Kimberly-Clark buildings and at various events, sending over 30,000 emails, and persuading over 760 companies to stop buying from the tissue maker until it changed its policies.READ»

INNOVATION | 1 comment

"Don't Drink the Grape-Flavored Sugar Water..."

BY Martin Kihn
Relevancy Score: 13
Wed Dec 19, 2007 at 8:04 AM

The Consultant Debunkers find a certain saying hard to swallow.READ»

CREATIVITY AND INNOVATION | 12 comments

Good to Great

BY Jim Collins
Relevancy Score: 11
Wed Dec 19, 2007 at 12:30 AM

Start with 1,435 good companies. Examine their performance over 40 years. Find the 11 companies that became great. Now, here's how you can do it too.READ»

LEADERSHIP | Comment

Power

BY Harriet Rubin
Relevancy Score: 8
Wed Dec 19, 2007 at 12:37 AM

You want a story of CEO power? The kind of CEO who ends up with his picture on the cover of every business magazine and who gets celebrated for his strategic brilliance and financial performance? The kind of CEO who's never held ...READ»

LEADERSHIP SKILLS | Comment

Leadership Lessons of a Rock Climber

BY Jim Collins
Relevancy Score: 8
Wed Dec 19, 2007 at 12:44 AM

For this noted management writer and thinker, the mountain is the ultimate classroom. Here's what he has learned from climbing it.READ»

INNOVATION | 15 comments

Rehab: An Advertising Love Story

BY Danielle Sacks
Relevancy Score: 5
Wed Dec 19, 2007 at 8:10 AM

With a body as old as J. Walter Thompson's, sometimes it pays to have a little work done.READ»