Topic: Kleenex Tissues

What a Packaging Makeover Can Do For Your Company

Recently, some of the world's best-known companies have revamped their images through a radical redesign of their product packaging. Just how successful have these makeovers been?READ»

Design Thursday: Escaping the Commodity Trap

Imagine that you just got a new job as a brand manager at Kimberly-Clark. That’s the good news. The bad news? Your first assignment is to think up ways to grow market share for Kleenex, a product so commoditized that its very name ...READ»

The Scariest Inventions

In the spirit of Halloween, we’d like share some of the scariest inventions — those that make you scratch your head and ask, “What were they thinking?” For all of the successful entrepreneurs out there, there are many more that have failed to launch the next “must-have.” How is a noose-like head-rest safe? Or, who would want to have toilet-paper head? And why would anyone want to wear a bee-keeper…READ»

Aspen Skiing Company's Auden Schendler on Big Levers, Blue Collars and Bourbon

Auden Schendler, author of Getting Green Done: Hard Truths from the Front Lines of the Sustainability Movement wastes no time telling us he has something to tell us. He opens his trenchant enviro counterpoint with a dirge. ...READ»

The Corporate Shrink

In his debut column, Dr. Kerry J. Sulkowitz tackles your tough workplace issues.READ»

Work/Life Balance: Smash it Up?

I was going to do something about how today is the birthday of both George W. Bush and Sylvester Stallone, but I got as far as GW shouting “Adrienne!” and Rocky pardoning Apollo Creed when the inspiration died. Imagine my good ...READ»

Fast Forward 2005: <span>88-90</span>

The future is something to get excited about again. Here's our look at the surprising people, ideas, and trends that will change how we work and live in 2005.READ»

Green Toilet Paper Buying Guide: Be Kind to Your Behind vs. Hug a Tree?

Greenpeace recently released a tissue-buying guide for consumers to highlight the use of post-consumer recycled content and environmentally friendly bleach. Green Forest came in first, with Whole Foods' store brand, 365, ...READ»

What is a Brand?

The essence of the marketing process is building a brand in the minds of consumers. But what, you may ask, is a brand?READ»

“Daddy, What’s a Brand?” and 9 More Awkward Questions for Uncertain Times

In uncertain times like these, let's get back to basics, shall we? Graham Button investigates 10 questions we all should be asking ourselves.READ»

• Graham Button's blog Like it or Not
• Browse more Expert Design blogs

File Under: Bad Idea

You can now adorn Kleenex boxes with photos of your loved ones. What's next: personalized toilet paper? A lot of consumer-generated media is disposable, but this takes the cake. Good idea? Bad idea? Discuss.READ»

Revisiting the New Economy

This month's letter from the editor.READ»

Kimberly-Clark: Destroyer of Ancient Trees, Energy Star Partner of the Year?

After Greenpeace released its tissue-buying guide last month, the Internet was up in arms about the destructive practices of tissue and toilet paper companies. Chief among the offenders is Kleenex producer Kimberly-Clark, which ...READ»

Future Shock at 40: What the Tofflers Got Right (and Wrong)

They predicted the “electronic frontier” of the Internet, Prozac, YouTube, cloning, home-schooling, the self-induced paralysis of too many choices, instant celebrities, and the end of blue-collar manufacturing. Not bad for 1970.READ»

Ad Execs On a Burning Bridge

Just the other day, new marketing materials for Mullen, the ad shop for brands like Orbitz, Lending Tree, and TJ Maxx, landed soberly on my desk: "Marketing in the new era of fiscal responsbility; Have we been on an adolescent ...READ»

Work/Life: Wikipedia/Life Balance

Earlier this week, I stumbled upon a story about the Dutch royal couple that edited their own Wikipedia entry to doctor some information about a detail in the past of the princess. Now, I have my complaints about our ...READ»

20 (More) Ways to Slow Down Smart

Fast Company's Lap(top) of Luxury contest prompted an outpouring of ideas from readers about how to cope with tougher times. Read their strategies and tactics, along with some compelling personal stories -- and meet the winner of a Dell Inspiron 4000 Notebook computer.READ»

(tee' vo): Noun, Verb, or Guarded Trademark?

If TiVo has its way, it won't go the way of Xerox, Kleenex, and Google. According to The New York Times, at least, TiVo is beginning to aggressively defend its trademark, fighting those who try to make it a verb (to TiVo: To record ...READ»

Kimberly-Clark Gives in to Environmentalists, Agrees to Stop Destroying Forests

Greenpeace harassed Kimberly-Clark into submission by dispensing information on its practices, protesting at Kimberly-Clark buildings and at various events, sending over 30,000 emails, and persuading over 760 companies to stop buying from the tissue maker until it changed its policies.READ»

Protect This House

Kevin Plank's improbable hit -- a sweat-wicking undershirt -- kicked off the fastest-growing category of sportswear. Now Nike and other megabrands are in hot pursuit of Under Armour. Welcome to the disrupter's dilemma.READ»

"Don't Drink the Grape-Flavored Sugar Water..."

The Consultant Debunkers find a certain saying hard to swallow.READ»

Good to Great

Start with 1,435 good companies. Examine their performance over 40 years. Find the 11 companies that became great. Now, here's how you can do it too.READ»

WhiteGlove House Call Health – A First Hand Account Of The Experience

Read one woman's true experience with WhiteGlove House Call Health.READ»

Leadership Lessons of a Rock Climber

For this noted management writer and thinker, the mountain is the ultimate classroom. Here's what he has learned from climbing it.READ»

Power

You want a story of CEO power? The kind of CEO who ends up with his picture on the cover of every business magazine and who gets celebrated for his strategic brilliance and financial performance? The kind of CEO who's never held ...READ»