Related Content: Kimberly-Clark Corporation

Kimberly-Clark: Destroyer of Ancient Trees, Energy Star Partner of the Year?

BY Ariel Schwartz
Relevancy Score: 100
Fri Mar 13, 2009 at 1:00 PM

After Greenpeace released its tissue-buying guide last month, the Internet was up in arms about the destructive practices of tissue and toilet paper companies. Chief among the offenders is Kleenex producer Kimberly-Clark, which ...READ»

DESIGN | Comment

Design Thursday: Escaping the Commodity Trap

BY Linda Tischler
Relevancy Score: 100
Thu Aug 30, 2007 at 11:25 AM

Imagine that you just got a new job as a brand manager at Kimberly-Clark. That’s the good news. The bad news? Your first assignment is to think up ways to grow market share for Kleenex, a product so commoditized that its very name ...READ»

EPA | 2 comments

The Top 9 Green-Powered Companies

BY Ariel Schwartz
Relevancy Score: 100
Tue Jul 28, 2009 at 2:57 PM

Wondering if that beer on your counter was made with renewable energy? The Environmental Protection Agency might be able to tell you. That's because the agency just released its list of the top 20 organizations running on "green ...READ»

KIMBERLY-CLARK | 2 comments

Kimberly-Clark Gives in to Environmentalists, Agrees to Stop Destroying Forests

BY Ariel Schwartz
Relevancy Score: 100
Wed Aug 5, 2009 at 1:33 PM

Greenpeace harassed Kimberly-Clark into submission by dispensing information on its practices, protesting at Kimberly-Clark buildings and at various events, sending over 30,000 emails, and persuading over 760 companies to stop buying from the tissue maker until it changed its policies.READ»

KIMBERLY-CLARK | Comment

Kimberly-Clark Wipes Away Its Eco Guilt With Recycled Toilet Paper

BY Ariel Schwartz
Relevancy Score: 100
Wed Apr 8, 2009 at 2:36 PM

We've covered the destructive practices of tissue and toilet paper companies extensively--specifically, the destructive habits of bathroom tissue giant Kimberly-Clark. But now the company, often criticized for using virgin fiber ...READ»

KIMBERLY-CLARK | Comment

Kimberly-Clark Broadens Sustainability Efforts, Partners With Terracycle

BY Ariel Schwartz
Relevancy Score: 97
Wed Nov 4, 2009 at 1:03 PM

I have to hand it to Kimberly-Clark. The bathroom tissue giant, which was attacked last winter by Greenpeace for its destructive tissue-sourcing habits, has made some serious strides in sustainability over the past year. First the ...READ»

CREATIVITY AND INNOVATION | 12 comments

Good to Great

BY Jim Collins
Relevancy Score: 83
Wed Dec 19, 2007 at 12:30 AM

Start with 1,435 good companies. Examine their performance over 40 years. Find the 11 companies that became great. Now, here's how you can do it too.READ»

LEADERSHIP SKILLS | Comment

Leadership Lessons of a Rock Climber

BY Jim Collins
Relevancy Score: 69
Wed Dec 19, 2007 at 12:44 AM

For this noted management writer and thinker, the mountain is the ultimate classroom. Here's what he has learned from climbing it.READ»

MARKETING | Comment

Marketing to a Captive Audience

BY Kevin Ohannessian
Relevancy Score: 66
Mon Mar 17, 2008 at 12:01 PM

I have written about advertising on the New York City subway before, but a series of ads I saw this weekend deserved some attention. Half of the train car I was in was blanketed with material promoting Cottonelle toilet paper. Here ...READ»

GETTING GREEN DONE | Comment

Aspen Skiing Company's Auden Schendler on Big Levers, Blue Collars and Bourbon

BY Eric Hagerman
Relevancy Score: 39
Mon Apr 27, 2009 at 1:04 PM

Auden Schendler, author of Getting Green Done: Hard Truths from the Front Lines of the Sustainability Movement wastes no time telling us he has something to tell us. He opens his trenchant enviro counterpoint with a dirge. ...READ»

MARKETING SHIFT | Comment

What CSI Can Teach Us About Shopper Behavior

BY Joel Rubinson
Relevancy Score: 37
Wed Nov 18, 2009 at 12:14 AM

Great retailers know they must be in the rhythm of societal trends. We know how contemporary Apple stores, Abercrombie, Sephora's, and Coach stores feel. But I want to talk about plain old grocery shopping. Like a CSI episode, where ...READ»

INNOVATION | 15 comments

Rehab: An Advertising Love Story

BY Danielle Sacks
Relevancy Score: 25
Wed Dec 19, 2007 at 8:10 AM

With a body as old as J. Walter Thompson's, sometimes it pays to have a little work done.READ»

BUSINESS BOOKS | Comment

Smart Risks

BY Jennifer Vilaga
Relevancy Score: 24
Wed Dec 19, 2007 at 8:05 AM

A new book says that making smarter bets is your key to better luck tomorrow.READ»

NEWSWEEK GREEN RANKINGS | 1 comment

How Accurate are Newsweek's Green Company Rankings?

BY Ariel Schwartz
Relevancy Score: 23
Tue Sep 22, 2009 at 1:20 PM

Newsweek magazine just announced its first annual Green Rankings of America's 500 largest corporations--a highly subjective list considering the myriad factors that go into a company's overall sustainability So how well do the ...READ»

IPHONE APPS | Comment

Greenpeace Tissue Guide iPhone App Makes Paper Product Purchases Easy

BY Ariel Schwartz
Relevancy Score: 17
Mon May 11, 2009 at 9:00 AM

Environmentally-friendly paper products are a surprisingly contentious subject, but Greenpeace's new tissue guide iPhone app makes the debate over which paper towel brand to buy much easier. The free app provides, ratings, ...READ»

CREATIVITY AND INNOVATION | 1 comment

The Wonderful World of Widgets

BY April Joyner
Relevancy Score: 15
Mon Jan 28, 2008 at 6:05 PM

A sampling of the top widget companies, their offerings, and the businesses benefiting from their services.READ»

SCHOOL REFORM | 2 comments

Go to the Head of the Class!

BY Heath Row
Relevancy Score: 14
Wed Dec 19, 2007 at 12:03 AM

Thanks to the Web, you can learn what you want -- when you want to learn it. From programming in a new language to talking the language of Wall Street, here's your online-curriculum guide.READ»

INNOVATION | Comment

Commercial Success

BY Alan Deutschman
Relevancy Score: 11
Wed Dec 19, 2007 at 7:50 AM

Traditional advertising is in deep trouble. Now Yahoo is reinventing the game thanks to ad boss Wenda Millard. And her cooperative approach is winning over Madison Avenue.READ»

Topic: Kimberly-Clark Corporation