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Topic: Kevin Swanepoel

  
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The Little Red Book of Chinese Advertising

“Imagine the Beatles at JFK in 1964. That was what our reception was like.” Kevin Swanepoel, president of The One Club, was recounting what it was like to step before an auditorium of hundreds of clapping, cheering, ...READ»

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The Little Red Book of Branding

While most Chinese companies have yet to gain global visibility, within the People's Republic, homegrown brands are becoming a source of pride and a badge of the country's emerging self-confidence.READ»

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The Next Cultural Revolution

The Chinese don't get creativity, right? Sure, they can stamp out a widget, or knock off a DVD, but when it comes to imagination, they just don't have the gene. Well, keep telling yourself that.READ»

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Reinventing the Reel

The phrase "interactive advertising" is everywhere. Bob Greenberg actually makes it.READ»