Are not who you might expect. No LeBron or Dwight. No Melo or Kobe. We rank the brains--the right-brain superstars--behind the teams, venues, and deals that are, yes, changing the game. READ»
Kevin Plank's improbable hit -- a sweat-wicking undershirt -- kicked off the fastest-growing category of sportswear. Now Nike and other megabrands are in hot pursuit of Under Armour. Welcome to the disrupter's dilemma.READ»
Like many upstarts, Under Armour made a splash with a breakthrough product, then promptly found itself facing Goliaths. Here's how an un-likely giant killer is protecting its house from megabrands like Nike.READ»
Forget Peyton Manning's 365 yards and three TDs for the undefeated Colts last week. Forget Reggie Bush's 500-plus yards against Fresno State. The top performer of the week was Under Armour, the sports apparel company we profiled back ...READ»
