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Sharing Vs. Selling: A Lesson From Gospel Music

This fall, I am working on wrapping up the manuscript for a book called Spreadable Media, a collaboration with MIT Convergence Culture Consortium. In short, businesses are looking at how content that circulates ultimately makes ...READ»

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Cultural Misconceptions and the "Midwife" Brand

Communicators have long known that one of the most crucial ways to activate an idea in people's imaginations is to find a relevant way to discuss it and present it to them. I remember a colleague telling me that the makers of TiVo had ...READ»

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Corvette and the Importance of Community

I've been reading an early draft of Carol Sanford's new book on moving beyond corporate responsibility, tentatively titled The Responsible Business. Sanford has spent her career helping organizations understand how to serve all ...READ»

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Open Thread: Does AT&T's Network Still Suck?

Luke Wilson may claim AT&T's network covers 97% of all Americans, but with billions invested this year alone, has your service noticeably improved? READ»

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Geographic Bias: One of the Greatest Threats to Marketing and Research

Too often, we find ourselves applying the "focus group of one" mentality to our work, assuming that the place we're from is indicative of what the country--or the world--thinks. But we have to strive to challenge our own geographic assumptions and bring a diversity of cultural perspectives to the discussion.READ»

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Learning from Our Fascination with Real and Fake

Our society's focus on what's "real" and what's "fake" helps explain the vast popularity of magic shows, of visual effects, of "Unsolved Mysteries," of tabloid magazines, and especially of professional wrestling. It's called the willing suspension of disbelief, the moment in which people can forget what they are watching "isn't real," even as they know it is. What can we learn from it?READ»

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Re: May 2010

The Mullen Strategy As a former old-economy New Yorker now living in the refreshingly new-economy Bay Area, I'm often struck by the huge gulf of understanding and opportunity between the two. I'm also constantly inspired by the ...READ»

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CSR: Going Local

In this blog, I have the wonderful opportunity to feature companies that are leading the way in CSR. Although most of the companies are global, their CSR work is performed in local communities to help people to build better ...READ»

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GE Boosts Ecomagination Initiative With an Extra $10 Billion

GE has a whole lot faith in its ecomagination initiative. So much faith, in fact, that the company is pumping $10 billion into the project's R&D over the next 5 years--effectively doubling its investment from the past 5 years. ...READ»

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LEED Buildings Rated Green ... and Often Toxic

A study gives LEED failing marks on indoor health and safety.READ»

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Report: BPA Levels in Canned Beans, Soups Are Five Times Higher Than Previously Thought

At this point, no company wants to be caught with a BPA-filled product. The chemical, which is found in food and drink can linings, water bottles, computers, and other products containing plastic, can cause numerous health ...READ»

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Police State Arizona

A proposed law pending in the Arizona legislature, S.B. 1070, would oppress foreign nationals and U.S. citizens alike – especially if they don’t seem to some folks like “real Americans.” Some are characterizing Senate ...READ»

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A Teachable Moment

The Cost of the Oil SpillREAD»

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Brian J Sunderland Oregon

Brian J Sunderland Oregon The Federal Emergency Management Agency (FEMA) is alerting approximately 50 flood victims in Gary, Hammond, Highland, Griffith and Munster, Indiana that a laptop containing their personal information has been stolen from a housing inspector's car. READ»

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Gov 2.0 iPad Apps Are Lobbying for Your App Store Clicks

The United States government, or at least the governments of a few of its states, aren't about to let the launch of the iPad pass them by. Five so-called "eGovernment" apps launched alongside the tablet on Saturday.READ»

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Re: February 2010

Off-Court Success Successful, hardworking, savvy, and humble; at the pinnacle of the game; and leveraging his good fortune on the court to have broader impact -- Steve Nash sets the example in many ways ("Transition ...READ»

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Ohio's New License Plate Is "Unique," "Different," Ugly

The state's once-scrapped new plate is outselling its current model 3 to 1.READ»

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New Nursing Home Dangers Abound for Loved Ones

All across this great country of ours, disturbing cases of nursing home abuse and neglect are popping up at an alarming rate.READ»

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Health Care Reform March 15 2010

Week of March 15, 2010The White House last week continued to rail against rising health insurance premiums to help build popular support for his health care reform package. But the effort to focus the blame for rising costs on ...READ»

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3 Words I Wish Washington Would Learn

Recent surveys have shown that trust and regard that Americans hold for their elected officials in Washington is at historic lows. And those government officials wonder why they are aren't on anyone's Most Popular list these days. Let me count the ways: bailouts, backroom deals, tax cuts for the wealthy, extreme partisanship, election-year politics, the list goes on and on. This behavior among those who purport to represent us is really just business as usual in the Beltway. But this wanton disregard feels like a real betrayal lately given that most ordinary Americans are having a hard enough time without being kicked while they're down by the very elected representatives who are supposed to be helping them up.READ»

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Switch: Don't Solve Problems--Copy Success

An exclusive book excerpt by Fast Company columnists Chip Heath and Dan Heath, best-selling authors of Made to Stick.READ»

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