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Topic: Kelsey Group

  

Kelsey Group Research Shows Dealers Shifting Towards Online Technology for Marketing and Advertising

PRINCETON, N.J. — More and more dealers plan to start using Web 2.0 technology in their advertising campaigns, and most intend to increase spending on Internet marketing in the next year, according to a recent study. A survey from ...READ»

The Cable Guys

Nick Grouf and David Waxman are using the Internet to overhaul the TV ad business. Advertisers are ecstatic. Ad shops? Not so much.READ»