Topic: Kellogg Company

Did Dumping Phelps Crush Kellogg's Brand?

Vanno tracks the reputations of 5,500 companies by asking users to submit articles and rate them, based on how favorable the coverage is to the subject. One of those brands is Kellogg's, and the data says that dumping Micheal ...READ»

World Aquatics Championships

Nearly 3,000 athletes from 200 nations will compete at this year's swimming and diving championships. But extraordinary attention will go to one: Michael Phelps. In his first major meet since the bong-picture scandal that cost him a ...READ»

How Brands Evolve, Visually

Thanks to Robert Opie and the recently opened Museum of Brands, Packaging and Advertising in West London, corporations such as Kellogg's, Marks & Spencer, and Cadbury can get a better sense of how their brand identities have ...READ»

Kelly Ladiges

Kellogg Graduate School of ManagementREAD»

Dear Kate Moss, Advice for Michael Phelps?

Yes, Michael Phelps agreed to one too many product endorsements (really, Rosetta Stone?). Yes, he doesn't have the personal branding intelligence (or strategic entourage) of this month's cover boy, Shaun White. And yes, he probably ...READ»

Sainsbury Supermarkets Nix Cardboard Cereal Boxes

U.K. supermarket chain Sainsbury's is aggressively trying to cut down on excess packaging with a novel idea: breakfast in a bag. It's not an entirely new concept, niche green cereal brands have long used plastic bags for cereal. ...READ»

Advertisers Target Captive Audiences

If screens seem to be popping up everywhere, that's because they are. In a DVR world, advertisers are reaching outside the home for today's most desirable audience: a captive one. Anywhere people might be waiting equals an opportunity to air short-form content and advertising. Tune in to the forefront of "advertainment." READ»

• Why You'll Be Watching More and More TV On Your Computer

Something A-SKU

Paralyzed by the supermarket aisle? A new approach to managing stock keeping units could help marketers roll out -- and back -- food products strategically.READ»

Michael Phelps: Endorsement Gold

The Olympic hero stops by our offices to hawk a performance beverage from a tiny Austin company that hit the jackpot by signing him before the Games. Video after the jump...READ»

God and Mammon at Harvard

Harvard's B-school has some competition across the Charles River: the divinity school, which is turning out a new flock of spiritually minded business leaders.READ»

Products of Brand Mash-Ups

Lashing your brand to another may be the easiest -- and oddest -- way to create new products. Can you pick which items are real and which are fake?READ»

• 7 Fabulous Things You Probably Shouldn't Buy
• When Brand Extensions Go Bad

Twice the Career in Half the Time

Does your career need some buzz? Then think of yourself as the business equivalent of a fruit fly. If you want to soar high, you have to move quickly and change fast.READ»

What's New, What's Not

Unit of OneREAD»

Voyage to the New Economy

Executives are leaving the security of big companies for the Internet economy. Should you sign up for the journey? What can you expect once you arrive at your destination? Or have you already missed the boat?READ»

Fast Company Recommended Events July + August 2009

July MON TUE WED THU FRI SAT SUN     01 02 03 04 05 06 07 08 0 ...READ»

• Watch: Harry Potter 6
• Drill: The U.S. Oil Industry Turns 150
• Numerology: Hawaii Five-O

Rehab: An Advertising Love Story

With a body as old as J. Walter Thompson's, sometimes it pays to have a little work done.READ»

Weird Science

Homaro Cantu's odd brand of humor, technology, shock value, and flavor has turned the fine-dining experience on its head. Now this 29-year-old reformed pyromaniac is trying to redefine the nature of food--and, oh yeah, end world hunger.READ»

Mr. Social: Ashton Kutcher Plans to Be the Next New-Media Mogul

How Ashton Kutcher is pioneering a new kind of media business, bridging Hollywood, technology, and Madison Avenue. Really.READ»

• Facebook and Twitter Offer Businesses Opportunities and Challenges

Greatest Business Leaders of the 20th Century

Classic entrepreneurs who built companies from scratch dominate the list of the best. Shockingly, only one woman -- Estee Lauder -- made the top 50 of Professors Anthony J. Mayo and Nitin Nohria's list of top 100 business leaders.READ»

Can Corporate Ethics be Rated?

A relatively new magazine called Ethisphere has come out with its second issue, featuring the "2007 World's Most Ethical Companies." It looks like quite a piece of work. Ethisphere explains: "In assembling the 2007 rankings of the ...READ»

Benefits of Buying "Local"?

Exploding the myths, presumptions, and pretensions of the "buy local" bullies.READ»

• Making French Rabbit's New Eco-Smart Wine Bottle
• Library of the Living Dead

Graduating MBA Resumes Now Available!

New MBA and Alumni Resume Books Released! The following graduate business schools’ resume book databases have been released (or will be released in the upcoming week) for you to begin searching and filtering though the ...READ»

Fishing for Schools

US News & World Report released its new list of America's best graduate schools in the April 11 edition. Here's the top 10 business schools: Harvard University Stanford University University of Pennsylvania (Wharton) MIT ...READ»

Neuromarketing Hope and Hype: 5 Brands Conducting Brain Research

Even before the age of Mad Men marketers were trying to tap into the human subconscious to influence consumers to buy their products. But over the last decade or so, as the fields of neuroscience and marketing science (as some like ...READ»

Reinventing the MBA: 4 Reasons to Mix Business With Design Thinking

A conversation with the author and dean of Rotman School of Management Roger Martin reveals why schools need to include design when teaching business.READ»

• Dev Patnaik's Innovation blog