Vanno tracks the reputations of 5,500 companies by asking users to submit articles and rate them, based on how favorable the coverage is to the subject. One of those brands is Kellogg's, and the data says that dumping Micheal ...READ»
Nearly 3,000 athletes from 200 nations will compete at this year's swimming and diving championships. But extraordinary attention will go to one: Michael Phelps. In his first major meet since the bong-picture scandal that cost him a ...READ»
Thanks to Robert Opie and the recently opened Museum of Brands, Packaging and Advertising in West London, corporations such as Kellogg's, Marks & Spencer, and Cadbury can get a better sense of how their brand identities have ...READ»
To help differentiate a brand of organic cereal, Seattle-based egg created a campaign that brought consumers in step with the sustainable values of a family-owned company.READ»
Yes, Michael Phelps agreed to one too many product endorsements (really, Rosetta Stone?). Yes, he doesn't have the personal branding intelligence (or strategic entourage) of this month's cover boy, Shaun White. And yes, he probably ...READ»
U.K. supermarket chain Sainsbury's is aggressively trying to cut down on excess packaging with a novel idea: breakfast in a bag. It's not an entirely new concept, niche green cereal brands have long used plastic bags for cereal. ...READ»
If screens seem to be popping up everywhere, that's because they are. In a DVR world, advertisers are reaching outside the home for today's most desirable audience: a captive one. Anywhere people might be waiting equals an opportunity to air short-form content and advertising. Tune in to the forefront of "advertainment." READ»
Paralyzed by the supermarket aisle? A new approach to managing stock keeping units could help marketers roll out -- and back -- food products strategically.READ»
The Olympic hero stops by our offices to hawk a performance beverage from a tiny Austin company that hit the jackpot by signing him before the Games. Video after the jump...READ»
Harvard's B-school has some competition across the Charles River: the divinity school, which is turning out a new flock of spiritually minded business leaders.READ»
Does your career need some buzz? Then think of yourself as the business equivalent of a fruit fly. If you want to soar high, you have to move quickly and change fast.READ»
Lashing your brand to another may be the easiest -- and oddest -- way to create new products. Can you pick which items are real and which are fake?READ»
From YouTube celebrities to chief social-media officers, these unexpected players exert outsize impact and power online -- offering new channels of communication that businesses can't afford to ignore.READ»
Executives are leaving the security of big companies for the Internet economy. Should you sign up for the journey? What can you expect once you arrive at your destination? Or have you already missed the boat?READ»
Homaro Cantu's odd brand of humor, technology, shock value, and flavor has turned the fine-dining experience on its head. Now this 29-year-old reformed pyromaniac is trying to redefine the nature of food--and, oh yeah, end world hunger.READ»
