So you've bought a BPA-free water bottle and ditched BPA-filled canned food. But BPA, a toxic chemical found in many of the products we use every day, may still be a big part of your life.READ»
The most obvious byproduct of the decades-long growth of fast food restaurants is a nation (and increasingly, a world) of overweight citizens. But now we're seeing another disturbing fast food-related trend: McRefugees. Some ...READ»
What do you do if you want to advertise on the Big Game but only have a $100,000 ad budget? Try a one–second "blink" ad. It's a daunting design challenge to get a powerful brand message to stick.READ»
Earlier this week, marketing firm Virtue released its annual list of the top 100 most social brands, where Apple and its many products reigned supreme for the second year in a row. Despite holding less than a quarter of market share in the computing world...READ»
As the economy worsens and abandoned storefronts continue to pop up on street corners all over the country, we've had the opportunity to learn which industries are virtually recession-proof. For example, California's medical ...READ»
Corporate Social Responsibility reports almost never include data that supports the business case for CSR strategies. Unless business can tie the benefits of CSR to the bottom line it will be jettisoned during tough financial times. ...READ»
This morning I read AdAge's article about Taco Bell's stupidity - 50 Cent Sues Taco Bell Over Value-Menu Stunt - and could not believe a company would risk such damage to their brand by offending an entire race of people in an effort ...READ»
Johnathan Goodwin can get 100 mpg out of a Lincoln Continental, cut emissions by 80%, and double the horsepower. Does the car business have the guts to follow him?READ»
The Education of an Accidental CEO: Lessons learned from the trailer park to the corner office, by David Novak
Release date: October 9
Novak, CEO of Yum Brands--which owns KFC, Taco Bell, and Pizza Hut--shares the wisdom ...READ»
Retail health clinics are dotting the landscape like Starbucks, frustrating doctors but delighting patients. Is this the beginning of the answer to our national health-care crisis?READ»
Homaro Cantu's odd brand of humor, technology, shock value, and flavor has turned the fine-dining experience on its head. Now this 29-year-old reformed pyromaniac is trying to redefine the nature of food--and, oh yeah, end world hunger.READ»
What's it like when your job depends on generating new ideas, inspiring others to do the same, and figuring out how to use the result? Creativity is the essence of business--and the elixir of these five leaders.READ»
Classic entrepreneurs who built companies from scratch dominate the list of the best. Shockingly, only one woman -- Estee Lauder -- made the top 50 of Professors Anthony J. Mayo and Nitin Nohria's list of top 100 business leaders.READ»
When Fred Graver, executive producer of VH-1's entertainment news show "Best Week Ever" started planning the program, he didn't turn on the TV for inspiration, he turned to the Web.READ»
Russell Simmons, the godfather of hip-hop, has used street smarts and a platinum Rolodex to create a $300 million conglomerate. Now he's flexing his political muscle. Come inside the frenetic world of a modern entrepreneur.READ»
The British are coming! The British are coming! Pret A Manger is a London-based company with ambitions to revolutionize that uniquely American institution: the fast-food restaurant. Its sandwiches taste great -- and its growth strategy offers plenty of food for thought.READ»
Twenty years ago, as CEO of PepsiCo, Andy Pearson was named one of the 10 toughest bosses in America. Now at Tricon, Pearson has found a new way to lead -- one based on personal humility and employee recognition.READ»
