BYLynne d Johnson Relevancy Score: 100 Sun Sep 13, 2009 at 2:08 PM
Marketing has changed. We're in the age of one-to-one marketing, where the customer actually has a role in shaping the messaging for your brand. Social Media--blogs, Twitter, Facebook, wikis, user-generated tools--have given her all ...READ»
BYJulie Rutherford Relevancy Score: 73 Tue Aug 11, 2009 at 1:51 PM
I actually don't like red meat that much, but I do love Omaha Steaks. I like them for the food--specifically the sole stuffed with crab--but I like them even more for their extremely smart email marketing.
I know, I know: we all like ...READ»
BYJulie Rutherford Relevancy Score: 62 Thu Aug 13, 2009 at 1:20 PM
Today's mission: to see how a few of my favorite big brands are using iPhone apps. As you might expect, I found a ton of great branded apps, both free and paid. My three top picks are below and share a common theme--they make life a ...READ»
BYJulie Rutherford Relevancy Score: 40 Mon Aug 10, 2009 at 3:11 PM
You've read the big social media blogs, followed the pundits' advice and tweaked your social media profile to your heart's content. Make your social media presence even more engaging with ideas from these 3 inspired social media ...READ»
BYJulie Rutherford Relevancy Score: 38 Fri Aug 14, 2009 at 2:14 PM
I've spent a few columns this week looking at innovative usages of social media by big brands. Along the way, I've noticed many companies fail to fully capitalize on these efforts--they are not promoting their Facebook, Twitter, ...READ»
