Marketing has changed. We're in the age of one-to-one marketing, where the customer actually has a role in shaping the messaging for your brand. Social Media--blogs, Twitter, Facebook, wikis, user-generated tools--have given her all ...READ»
I actually don't like red meat that much, but I do love Omaha Steaks. I like them for the food--specifically the sole stuffed with crab--but I like them even more for their extremely smart email marketing.
I know, I know: we all like ...READ»
Today's mission: to see how a few of my favorite big brands are using iPhone apps. As you might expect, I found a ton of great branded apps, both free and paid. My three top picks are below and share a common theme--they make life a ...READ»
You've read the big social media blogs, followed the pundits' advice and tweaked your social media profile to your heart's content. Make your social media presence even more engaging with ideas from these 3 inspired social media ...READ»
I've spent a few columns this week looking at innovative usages of social media by big brands. Along the way, I've noticed many companies fail to fully capitalize on these efforts--they are not promoting their Facebook, Twitter, ...READ»
