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Topic: Julie Roehm

  
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Behind the Rebranding Campaign of Wal-Mart’s Scarlet Woman

Nearly three years after being fired by Wal-Mart, marketer Julie Roehm faces her toughest rebranding campaign ever.READ»

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Feedback

Going Local When Henry Kissinger quipped, "Power is the ultimate aphrodisiac," he wasn't talking about electric utilities. But readers deluged us with email and online comments about staff writer Anya Kamenetz's July/August article ...READ»

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Women Executive Leadership

Today, it is no longer about the lack of a level playing field for women to successfully compete with men in the executive suite. It's really about women executives not shooting themselves in the foot due to a lack of ...READ»

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Clan of the Caveman

When the Martin Agency won the $580 million Wal-Mart account, it proved that smart advertising is about more than geckos--it's about the numbers.READ»

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Wal-Mart's New Ads: Spots Even a Curmudgeon Could Love

The Martin Agency’s new ads for Wal-Mart have finally hit the air, and I’m shocked to report that -- urban cynic that I am -- even I was touched. OK, so the company exploits its workers, squeezes its suppliers, and does other ...READ»

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The Master Connector

To know Bill Sobel is to be part of an interconnected world of endless opportunity. Sobel, a master connector, knows practically everyone who matters in the media and entertainment space. Recognizing that his “skill set is who I ...READ»