Topic: Judy McGrath

Just Two Good Ole Boys...

How CMT is making cowboy boots, pickup trucks, and woeful ballads cool. But not too cool.READ»

Just Two Good Ole Boys...

Two city slickers help make MTV's country music channel, CMT, cool without alienating a devoted audience of diehard country music fans.READ»

Changing the Channel at MTV

MTV is arguably one of the biggest influences on teens these days, with cult hits like "Newlyweds" and the long-running staples like "The Real World" gracing the airwaves 24/7. The recent naming of Judy McGrath as chair of MTV ...READ»

MTV Plants Its Flag in the Digital World

The network famously missed its chance to buy MySpace. Lesson learned. Now its president, Van Toffler, is investing in dozens of digital media projects. Its 2006 acquisition of Harmonix Music Systems, the maker of the video game Rock Band, could soon develop into a billion-dollar business. And more digital developments seem to surface almost daily, including the launch earlier in the week of MTVmusic.com, MTV's first serious attempt at a full-fledged music-video site; and today's announcement of a deal that will bring the Beatles' music to the Rock Band format.READ»

• MTV’s New Digital Forays
• The Beatles Join MTV’s Digital Empire
• MTV Finally Returns to the Music Video Business