Topic: Josh Bernoff

How to Map to the Social Media Engagement Profile of Your Customers

You probably already know that Forrester’s social technographics profile can help you analyze the social profile of your customer base. As authors Josh Bernoff and Charlene Li explain in the book Groundswell, people increasingly use ...READ»

"A Microphone Called a Blog..."

That's how Josh Bernoff of Forrester and Groundswell co-authoring acclaim, describes the shift in attention that brands have to make now that social media is becoming more and more mainstream and, according to the latest research, ...READ»

Conference Recap...

...wherein we save you from awkward networking, bad coffee, and having to deal with the crowds in Times Square. In this edition, Forrester Research's Consumer Forum, a two-day event at New York's Marriott Marquis, which focused on ...READ»

Top 10 Open Source Strategy and Marketing Books for 2010

This is a list of the top 10 Open Source Strategy and Marketing Books to read in  2010. Some are new, some are old but all have a role in open source strategy around:SegmentationPositioningInbound MarketingCommunity ...READ»

Government 2.0?

Sure, Obama used the Web to win the election. Now comes a much bigger test: Can he use it to govern more effectively?READ»

Women in Tech: The Evangelists

9 thought leaders who are changing our ideas about technology.READ»

• The Most Influential Women in Technology
• Women in Tech: The Executives
• Women in Tech: The Entrepreneurs

Government 2.0: Can President-Elect Obama Take What He's Learned On The Road to The Beltway?

We thought this day would never come. I cried in the voting booth yesterday. Like so many others, I had barely let myself believe that this could really happen– a woman and an African American, serious contenders on a ...READ»

Social Technographics: Forrester And The ROI Of Social Media

Last week, a lot of you read my guest post about the ROI (return on investment) of social media. There is no doubt that social media is changing the ways people interact online and hence, the way companies communicate with ...READ»

What do you trust? Do Japanese trust blogs?

Do you think Japanese are more trusting of corporations, company blogs and more trusting in general? If Japanese ARE more trusting, is there really a need for company blogs in Japan (ie. companies or CEOs trying to explain themselves)?READ»

Charlene Li on Flaming Laptops, Sleeping Technicians, and the Streisand Effect

Fast Interview: The author talks about why power is shifting from companies to people and why trying to stop it is like "trying to take pee out of a pool."READ»

• The Future of Groundswell
• 9 Social Networks That Aren't for Everyone

Can TiVo Go Prime Time?

TiVo Inc. has what every young company dreams of: smart executives, a killer product, famous (and fanatical) customers, a huge potential market. But is it a business? Will it ever be? And if a company as savvy as TiVo can't break through, who can? A case study in the promise -- and perils -- of innovation.READ»