The strongest brands in America, according to a new study, are not American. They are German and Japanese luxury car brands: BMW; Mercedes; and Lexus. But the U.S. brand with the greatest "social currency" is one that has existed a ...READ»
Mercedes-Benz and McDonald’s spend millions of dollars marketing their brands to make them visible, relevant, different, cool, or perhaps ... to make them sell. Today the two very different companies are investing more in a ...READ»
There is a correlation between the amount of time it takes to distribute something, and the amount of time it takes for that thing to have an effect, and consequently the amount of time that thing stays relevant and ...READ»
