RSS
Password?  |  Sign Up

  • Technology
  • Design
  • Ethonomics
  • Leadership
Magazine Community Jobs

Topic: Johnnie Moore

  
MARKETING BLOGJAM   |  Comment

Johnnie Moore on Co-Creation


Relevancy Score: 100
Thu Jun 8, 2006 at 2:34 PM

Conversation's intense so blogging's light but for a taste tune in to Johnnie Moore's blog where he follows up a point he made during the wrap-up for the co-creation session: "We sometimes talk about co-creation in marketing as if it ...READ»

MARKETING BLOGJAM   |  Comment

Johnnie Moore & John Winsor Interview: Co-creation Is About Passion


Relevancy Score: 94
Fri Jun 9, 2006 at 1:38 PM

From the CMO Summit at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School's Center on Global Brand Leadership. Johnnie Moore of johnniemoore.com and John Winsor, Founder and CEO of ...READ»

MARKETING BLOGJAM   |  Comment

Challenges of Co-creation, Within Organizations and Outside Organizations


Relevancy Score: 38
Thu Jun 8, 2006 at 12:07 PM

From the Corante Innovative Marketing conference: We've just finished listening to a terrific presentation bby Burger King CMO Russ Klein (about which more later). We broke into groups to discuss co-creation....my group essentially ...READ»

INNOVATION   |  1 comment

Brand Aids

BY Jena McGregor
Relevancy Score: 37
Wed Dec 19, 2007 at 7:58 AM

The always-slippery topic of branding becomes more so on the Web, where "brand" bloggers typically spill the most ink on, well, blogging. We found three that offer on-target insights.READ»