Conversation's intense so blogging's light but for a taste tune in to Johnnie Moore's blog where he follows up a point he made during the wrap-up for the co-creation session: "We sometimes talk about co-creation in marketing as if it ...READ»
From the CMO Summit at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School's Center on Global Brand Leadership.
Johnnie Moore of johnniemoore.com and John Winsor, Founder and CEO of ...READ»
From the Corante Innovative Marketing conference: We've just finished listening to a terrific presentation bby Burger King CMO Russ Klein (about which more later). We broke into groups to discuss co-creation....my group essentially ...READ»
The always-slippery topic of branding becomes more so on the Web, where "brand" bloggers typically spill the most ink on, well, blogging. We found three that offer on-target insights.READ»
