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Topic: John Sculley

  

What's the Best Way to Do Good?

Unit of OneREAD»

The Brand Called Us

This month's letter from the editor.READ»

A Visionary and His Limits

This month's letter from the editor.READ»

Kenan Samms
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The Leading Edge – Engendering Trust (Part I)

The first of Erik Erickson's eight stages of psychosocial development, is Trust vs. Mistrust. That is attained when a parent (primarily the mother) can leave a child without the child becoming anxious or enraged, because the child ...READ»

How to Spot the Next Enron

Want to know how to avoid being fooled by the next too-good-to-be-true stock-market darling? Just remember these six tips from the cynics of Wall Street, the short sellers.READ»

A College Drop-Out's Commencement Address

Apple's Steve Jobs showed up at Stanford over the weekend to deliver the 2005 commencement address to grads. As these perfunctory and stereotypical speeches go, this is a very good one filled with personal revelation and ...READ»

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The Third Pair of Sneakers

"We set our sights on a destination beyond the distant horizon, and then we make the road by walking." -- Myles Horton and Paulo Freire, authors In the early 1980s, Paul Fireman was seeking a creative outlet when he ran into Angel ...READ»

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Apple Tablet Timeline

The excitement in the tech world about Apple's rumored iTablet (iPad?) is getting close to fever pitch, culminating with an article in the New York today. But all the evidence suggests that the seeds of the iTablet were planted decades ago--so we've made a timeline for you.READ»

The Liberator

Companies that are stuck in a rut look to Keith Yamashita to find out how to get back on track.READ»

Steve Jobs

If you love something, set it free. Unless, of course, it begins to sputter and plunge into a tailspin. Then, introduce the iMac.READ»

The Power of the Brand Story.

Those of us in the daily grind of advertising work in brands all day; brand personality, brand voice, brand building, brand positioning, brand equity, yadi yadi yah.   But in all the day-to-day monotony, how often do we remember the ...READ»

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Mickey Mouse Management

Why is Disney such a lightning rod for so much attention? Why do so many of us stop and rubberneck the latest headline about the Magic Kingdom? Is the whole drama playing to our base voyeuristic instincts as we read about the Eisner ...READ»

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Screw Microsoft's Courier: Apple Had Better Ideas 22 Years Ago

The Web's been buzzing since Gizmodo leaked Microsoft's Courier tablet PC, and rightly so--it looks amazing. However, what we've seen of Courier is a mere concept rendering. Apple, of course, has been playing that game too. For 22 ...READ»

This Virtual Agency Has Big Ideas

London-based Host Universal, founded by two young innovators from the advertising establishment, wants to reinvent what it means to be an ad agency. Some very big companies are betting on their model.READ»

The Next Small Thing

What does it take to change the world? Obsession. Tenacity. And lots of mistakes. That's the untold story behind the PalmPilot - a 15-year saga that produced the kind of breakthrough that every startup dreams of.READ»