John Moore, formerly of Starbucks, offers another inside perspective on the company's move into the music business. Taking a look at Starbucks' music, margins, motives, and mocha, Moore suggests that the company, in fact, does not ...READ»
Inspired by their time contributing to FC Now, Paul Williams and John Moore have started their own blog. Launching about a week ago, BrandAutopsy continues the conversation started here, addressing marketing, the aspiration gap, ...READ»
In the blog Brand Autopsy, John Moore touches on the work of Alex Wipperfurth, a San Francisco-area marketer who's working on a book called Brand Hijack. Perhaps more interestingly, Moore also mentions a white paper penned by ...READ»
Customer service and brand marketing are rapidly converging. With the help of social media and courtesy of greater competitive forces, most companies are now finding that the experience of their brand is one of if not the ...READ»
Later today, this week's guest hosts, Linda Kaplan Thaler and Robin Koval, co-authors of this month's Readers' Choice selection, Bang!, will post their first entries.
Until then, FC Now readers might want to reacquaint themselves ...READ»
John Moore at OurHouse helps me continue my roll thinking about multiprojecting, multitasking, and, well, juggling. In a recent writeup of a presentation by Cynthia Haddock, who works in polarity management, I think we might find the ...READ»
FC Now's second anniversary is but a week away, and already, about 65 Fast Company readers have responded to our call to action to participate in our annual collaborative blogging project. Volunteers include Resource Center ...READ»
FC Now's second anniversary is next week, and we've lined up about 75 Fast Company as guest hosts to participate in our annual collaborative blogging project. Volunteers include Resource Center contributors Margaret Heffernan, Tim ...READ»
A study done earlier this year by Wharton marketing professor Stephen J. Hoch and Edward J. Fox, a marketing professor at the Cox School of Business at Southern Methodist University, addresses the aspect of "cherry picking" -- ...READ»
In a comment posted this morning, reader Joseph Price mentions two things that make him loyal to a brand:
A great deal -- a price or unique combination or price and service that no one else can match, and
The "my little secret" ...READ»
I'd like to add my voice to the chorus in thanking Paul Williams and John Moore for sharing their time, energy, and expertise to our blog discussions last week. These two took a personal and professional risk in joining our ...READ»
In response to a string of comments in response to his previous Brand Autopsy about whether Starbucks needs reinvention, John Moore expands on his thinking.
Further considering Starbucks' move into the music business, Moore offers ...READ»
This morning, John Moore posted some interesting thoughts about differentiating one's business. The one I'm stuck on right now is creating a great customer experience. After all, it's the thing that started this conversation in the ...READ»
Danielle's entry raises an interesting question, and one we've grappled with before in FC Now. I'm sure we'll continue to wrestle with the issue. Last November, Alison Overholt had a negative experience at Starbucks -- she ran away ...READ»
Tony Hayward is reported to be out as the CEO of BP, with a sweet 600,000-pound pension waiting for him (that's $928K) as a "reward" for not only presiding over the Deepwater Horizon disaster, but performing like a whiny schoolboy ...READ»
I loved Small is the New Big as a little summer meme. Jeff Jarvis riffed on Seth's original post. Seth did, too.
The short version: Customer intimacy, speed, flexibility and new opportunities to outsource everything but the core ...READ»
There was a huge silence in the Disney Resort meeting room. An audience member stood up, microphone in hand, poised to ask a question, and instead voiced his opinion to nearly 500 marketers, brand managers, agency folks, and business ...READ»
Hi everyone, it's me -- Alison Overholt of the infamous Starbucks customer service/customer loyalty rant.
First, I want to thank Paul Williams of Starbucks and John Moore of Whole Foods for joining us this week as guest hosts. Back ...READ»
Bob will remain with us as guest host of FC Now for the rest of today, but I wanted to take a moment to announce next week's online event. Thank you, Bob, for all of your contributions, ideas, and insights over the last week!
In ...READ»
John Moore at brandautopsy features Toy Box Leadership this week in his segment Money Quotes. He takes the Slinky Dog® which teaches about a leader's vision and puts several good quotes from chapter two into a presentation. Bonus: ...READ»
Since December 2006, when Matthew Holt and Indu Subiya almost single-handedly began the Health 2.0 movement with Matthew's blog and their first conference, the entire world of health care has begun to change. And that's not a simple ...READ»
Luke's entry this weekend about the politics of Patagonia -- and FC Now reader John Moore's response -- reminded me of another company that infuses its sales and marketing, if not its retail environment, with political messaging: ...READ»
From the panel on The Changing Face of PR at the 2006 Corante Innovative Marketing Conference:
The session started with a discussion of whether or not press releases are dead. The conclusion: Press releases are not the be-all and ...READ»
