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Topic: John Hagel

  

So What Business Are You In?

John Hagel had a great riff at the Innovative Marketing Conference today on companies not understanding -- or deciding -- what business they're really in. According to Hagel, there are three fundamental types of business: - ...READ»

Are You Paying Attention

John Hagel has lead us in a very thought provoking discussion on the issue of attention scarcity. Our group drew out some key aspects of attention that need to be worked through. First was the idea that attention and permission are ...READ»

Discussion on Attention Scarcity

Permission vs attention -- how do those things work together? Sometimes a brand have my attention but I don't want to give you permission. Contextual -- if my mind's on food, I'm not interested in hearing about a car. And some feel ...READ»

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The 3 I's versus the 3 A's

I’m here at the Corante Innovative Marketing Conference and engaged in an interesting dialogue about attention lead by John Hagel. To start John made a profound point saying that Old School Marketing is represented by the three ...READ»

John Hagel on Attention Scarcity and its Effect on Marketing

Live from the Corante Innovative Marketing Conference -- John Hagel set the challenge for the second round of table discussions. In short, the challenge he posed is: The new scarcity = attention; there has been a profound shift in ...READ»

Anthony Paoni

Clinical Professor of E-Commerce and Technology at the Managerial Economics and Decision Sciences Department, Kellogg Graduate School of ManagementREAD»

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Fast Company Library

Books previously featured in Fast CompanyREAD»

Wikimaniacs or Wikirealists?

Wiki maniacs were in full attendance at Wikimania last week. Not just the participants in the Wikipedia community, but users and developers of open source wiki. Seventy of 400 attendees were members of the press, which served to ...READ»

Exploding the Enterprise

Moderator Phil Windley is an associate professor at Brigham Young University. Gordon Eubanks works as CEO of Oblix. John Hagel III is an author and management consultant. Darren Lee serves as CEO for NextPage. And Halsey Minor is ...READ»

Fast Forward 2005: <span>45-49</span>

The future is something to get excited about again. Here's our look at the surprising people, ideas, and trends that will change how we work and live in 2005.READ»

Love Is the Killer App

If you want to fix your future, start by fixing yourself. In the face of war and recession, what the business world needs is less greed -- and more love. So says Yahoo senior executive Tim Sanders, who argues that now more than ever, the road to prosperity is paved with a commitment to generosity.READ»