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Topic: John Fleming

  
INNOVATION   |  Comment

"Ambushed"

BY Fast Company Staff
Relevancy Score: 96
Wed Dec 19, 2007 at 8:21 AM

A portfolio of recent CMO casualties.READ»

Kenan Samms
   |  5 comments

Unintended Consequences

BY Tim Manners
Relevancy Score: 81
Fri Mar 31, 2006 at 1:35 PM

Wal-Mart's chief marketing officer, John Fleming, recently told the HUB magazine that Wal-Mart’s biggest challenge is its size. The comment was a little surprising because Wal-Mart's owes its success to its size, which, among other ...READ»

   |  Comment

Unintended Consequences

BY Tim Manners
Relevancy Score: 81
Tue Jul 8, 2008 at 5:47 PM

What Wal-Mart could teach Apple and Netflix about the yin and yang of marketing success and failure.READ»

   |  Comment

Where's the Loyalty?

BY Tim Manners
Relevancy Score: 55
Tue Jul 8, 2008 at 5:45 PM

If only I had a dollar for every time a cashier asked whether I had one of those loyalty cards ... and another buck for every time I answered, "No." Hey -- give me 50 cents more each time I'm asked if I want one of their blasted cards ...READ»

ADVERTISING + PR   |  5 comments

The 800-Pound Ad Review: Wal-Mart

BY Danielle Sacks
Relevancy Score: 35
Mon May 8, 2006 at 4:56 PM

It must have sucked to be Bob Bernstein and Skip Rein last Wednesday. The two founders of Bernstein-Rein, a Missouri-based ad agency, have been the agency of record for Wal-Mart for the past, get this: 32 years. Less than a week ago ...READ»