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Topic: John Edson

  
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Why Ugly Sells

Designing universally attractive products sometimes means eschewing beauty.READ»

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Toothbrushes, TiVo, and Twitter: Designing Great Relationships

If a company can't replicate the traditional exchange between maker and consumer, the relationship is destined to fail.READ»

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Changing Consumer Behavior One Water Bottle at a Time

How do we wean people off bottled water? Two design solutions from LUNAR just might help.READ»

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Designing Business; Businessing Design

Before I used computer-aided design to create products, I had pencils. Before I had pencils, I had Legos. Before Legos, crayons. Before crayons, blocks. And with these tools, I have always been a designer. The act of exploring ...READ»

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Creating Cults and Cultures With Design

Building enthusiastic, obsessive love for your company's products begins with enthusiastic, obsessive love for design.READ»

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Patterns of Emotional Connection

Why would someone buy a computer because of its exterior graphics? The answer is more than skin deep.READ»

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Welcoming Guest Blogger John Edson: A Computer So Cool It Can Star in a Rock Video

A few months ago I was up at MIT's Media Lab, where I happened to wander by a lab where John Underkoffler, who developed the gestural interface that Steven Spielberg used in "The Minority Report," was playing with some new ...READ»

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Apple's Magic Mirror: Expert Designers Discuss the Mac Tablet

What will Apple's new tablet look like? What will it do? And why will we want it? Four of our expert designers weigh in.READ»