Related Content: Joel Rubinson

Seven Predictions About the Future of Advertising

BY Joel Rubinson
Relevancy Score: 100
Tue Jun 16, 2009 at 3:27 AM

Let's start with what we know about media habits, structural changes in advertising practices, and advertising effectiveness. Credit: Paul Carlon Media habits People are NOT watching less TV. Over 95% of video watching ...READ»

BRAVE NEW MARKETING | 5 comments

Innovating Innovation: The Best Ideas Can Come From Anywhere

BY Joel Rubinson
Relevancy Score: 100
Wed Jun 17, 2009 at 2:38 AM

Traditionally, new product development has been a linear process. The "new product" team creates many alternative versions of the core idea, winnows them down in various stages of testing and re-development until a winner ...READ»

BRAVE NEW MARKETING | 1 comment

The Need for Simplification Marketing

BY Joel Rubinson
Relevancy Score: 100
Wed Jun 17, 2009 at 11:59 PM

There's a problem with the theory of the long-tail: people want choice, but they don't want too many choices.READ»

BRAVE NEW MARKETING | 1 comment

What's Love Got to Do With It?

BY Joel Rubinson
Relevancy Score: 100
Fri Jun 19, 2009 at 12:20 AM

A reality check from Tina Turner for brand managers: most customer/brand relationships are marriages of convenience not finding a soul-mate. There are plenty of annulments, divorces, and lots of sleeping around. Keep a brand ...READ»

BRAVE NEW MARKETING | 8 comments

GM to Start Selling Cars on eBay: Now, the Auto Industry Should Reinvent the Dealership!

BY Joel Rubinson
Relevancy Score: 90
Wed Aug 12, 2009 at 6:16 PM

I applaud GM's move to start selling cars on eBay, but it doesn't go far enough; let's reinvent new car dealerships from scratch, turning them into experience and servicing centers. Move ALL new car transactions to the Web ...READ»

BRAVE NEW MARKETING | 4 comments

Online Marketing Research: It Was the Best of Times, It Was the Worst of Times

BY Joel Rubinson
Relevancy Score: 87
Thu Oct 8, 2009 at 11:33 AM

A little more than two years ago, just when online research had become a major source of data for marketers looking to keep their fingers on the pulse of consumers, Procter & Gamble’s marketing research leadership dropped a bomb.READ»

MARKETING SHIFT | Comment

What CSI Can Teach Us About Shopper Behavior

BY Joel Rubinson
Relevancy Score: 77
Wed Nov 18, 2009 at 12:14 AM

Great retailers know they must be in the rhythm of societal trends. We know how contemporary Apple stores, Abercrombie, Sephora's, and Coach stores feel. But I want to talk about plain old grocery shopping. Like a CSI episode, where ...READ»

BRAVE NEW MARKETING | 15 comments

The New Rules of Brand Competition

BY Joel Rubinson
Relevancy Score: 74
Fri Jun 19, 2009 at 4:29 PM

The old branding model is past its "sell by" date. It is a product-centered model that comes from packaged goods in the '70s and '80s; offer differentiated benefits that a particular consumer segment is thought to care about. "My ...READ»

MARKETING INNOVATIONS | Comment

Fast Company's Most Innovative Marketing Expert Blogs

BY Lynne d Johnson
Relevancy Score: 71
Fri Aug 7, 2009 at 3:11 PM

Marketing has changed. We're in the age of one-to-one marketing, where the customer actually has a role in shaping the messaging for your brand. Social Media--blogs, Twitter, Facebook, wikis, user-generated tools--have given her all ...READ»

BRAVE NEW MARKETING | 2 comments

Building Brand Runways

BY Joel Rubinson
Relevancy Score: 61
Wed Jul 8, 2009 at 4:34 PM

Marketers focus on their brands and customers as the family jewels--and they are. But there is another kind of marketing asset that I call "runways" and if you don't have them, you will miss huge opportunities. In this ADD world of ...READ»

MARKETING INNOVATIONS | 5 comments

Fast Company's Most Innovative Marketing Expert Blogs, Part II

BY Lynne d Johnson
Relevancy Score: 31
Sun Sep 13, 2009 at 2:08 PM