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Topic: Joel Makower

  
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Why Environmental Activists Embrace Social Media

Six months after the BP oil spill, it’s clear that in the age of social media, a company can’t spin and rebrand its way out of a mess like it used to.READ»

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The Rise of the Conserver Economy

More people are returning to the values of a conservative past where nothing went to waste and we spent within our means. I call this shift the "Conserver Economy", moving away from the consumer economy with its emphasis on spending and consumption. Their motivations are often about spending less money because they simply have less money to spend.READ»

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John Mackey's Whole Foods Vision to Reshape Capitalism

John Mackey, the Libertarian CEO of Whole Foods, says not to worry: Capitalism and the invisible hand will cure the world's ills. But isn't it a little late to start believing in magic?READ»

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Is Water the Next Carbon?

It's become commonplace in the sustainability world to say water is the oil of the 21st century. But it may be more accurate to say it's the new carbon. The problem is not about absolute scarcity--after all, the world's supply of ...READ»

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Clorox Goes Green

Since Clorox enlisted the Sierra Club to hype a new green product line, sales are booming. But the club is dealing with a nasty little stain.READ»

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Measuring Footprints

A new program at Patagonia tells consumers about the eco-impact of its products -- and helps the company get greener.READ»

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Green (Fri)Day: How Big is the Green Economy?

On Wednesday the website GreenBiz.com released a big report on the "State of Green Business.(pdf)" Working mainly with government agency numbers, they scored the economy as a whole to be "treading water" in 10 categories, "sinking" ...READ»

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Green Thumbs

Whether you're into socially responsible investing or just want to shop with a clear conscience, these bloggers will help you turn green into gold.READ»

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BofA Goes Green

It looks like Bank of America (BofA) is trying to be the bank of Al Gore. America's largest retail bank has already cast its vote in the illegal immigration issue, and on Tuesday BofA weighed in on the global warming debate, ...READ»

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GM's Going Hydro

Everyone is being invited to test drive GM's Chevrolet Sequel, the automaker's hydrogen-fuel-cell concept car, except me. John Voelcker at IEEE Spectrum recently wrote about his test drive, as did Joel Makower over at ...READ»