I often receive questions about whether or not a company is a mass customizer and why the whole world isn't moving to mass customization. This posting will make the differences a bit clearer about the differences and offer thoughts about what really matters.READ»
I can't help but comment on p. p1 article in today's Wall Street Journal, "The Prix Fixe Is In".
In the restaurant industry, charging per entree is the appropriate pricing model for food service; alternatively, a fixed price is the ...READ»
Since my October 2006 hardcopy issue of Fast Company just arrived in yesterday's mail, I like to bid farewell to the September issue -- and its stellar list of Customer First award winners, honorable mentions, and local heroes -- ...READ»
In his FastTalk interview in the Sept. 2006 issue of FC, Diego Scotti, VP of Global Advertising for American Express, says, "Authenticity is the thing consumers respond to the most." Amen! For the past three years, Joe Pine and I ...READ»
I'm extremely pleased to welcome the dean of customer experience, Jim Gilmore, to this forum this week. Gilmore and his business partner Joe Pine co-wrote The Experience Economy in 1999 (!) and its ideas continue to ripple through ...READ»
