The brands that have been designed in the best possible ways have their own proprietary language that tells their story, sets them apart from all the brands they compete with, and connects them in a very meaningful way to their audience.READ»
Six years ago, when the One Club first launched its initiative to teach Chinese students Western design and advertising skills, the creative work produced by the country’s young designers was, well, pretty grim.
“So much of the ...READ»
Chances are you know Joe Duffy's work, even if you don't know the name of the mastermind behind it. Every time you pick up a can of Diet Coke or Fresca, pour a glass of MinuteMaid OJ or a shot of Knob Creek bourbon, or find yourself ...READ»
In round two of the juice packaging cage match that started late last year with the Tropicana fiasco, Minute Maid unveils a new look that hews to its heritage.READ»
The best design is verbally indescribable. You quite literally have to see it, touch it and feel it, in order to appreciate or even understand it. No amount of words can sell a great design idea.READ»
Designers thrive on the information available to us through this newly heightened era of connectivity. But we need inspiration to truly reach our creative potential. We need to get out of the office.READ»
“Imagine the Beatles at JFK in 1964. That was what our reception was like.” Kevin Swanepoel, president of The One Club, was recounting what it was like to step before an auditorium of hundreds of clapping, cheering, ...READ»
How about asking a native artist from the host nation to design your uniforms? That's what the Dutch did, and they deserve the gold medal in design.READ»
Maybe you don't work at a big, high-powered graphic design house like Little & Company, but you can still benefit from their largesse. The firm traveled the world, amassing video interviews with some of the best design minds ...READ»
For a design writer, being at the annual AIGA Legends gala is like being a sportswriter at the All Star Game. Oh, look, there’s Paula Scher! Wow – behind that potted palm – it’s Massimo Vignelli. Don’t turn around, but ...READ»
Marissa Mayer, who keeps Google's home page pure, understands that less is more. Other tech companies are starting to get it, too. Here's why making things simple is the new competitive advantage.READ»
Despite the eco-friendly cardboard centerpieces, the ballroom at the Waldorf Astoria, with its velvet draperies and glittering chandeliers was an uncomfortably swanky venue for the annual AIGA Design Legends gala in a year when the ...READ»
What's an ad? Brian Collins runs a studio within a giant agency. By using design to rethink brands, he and his band of creative misfits are changing the answer to that question.READ»
