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Topic: Jill Griffin

  
SALES + MARKETING   |  Comment

Loyalty for Two

BY Heath Row
Relevancy Score: 100
Tue May 11, 2004 at 2:33 PM

Jill Griffin has written an excellent article entitled "The 12 Laws of Customer Loyalty." Build staff loyalty Practice the 80/20 rule Know your loyalty stages and ensure that your customers are moving through them Serve first, sell ...READ»

BRANDING   |  Comment

Keep customer loyalty in mind when building your brand.

BY Kristen Friend
Relevancy Score: 53
Sun Dec 7, 2008 at 1:02 PM

When planning and implementing your brand-building strategy, take the time to consider customer loyalty as an important element. Your company should be involved in a continuous process of gaining new customers and keeping return ...READ»