When planning and implementing your brand-building strategy, take the time to consider customer loyalty as an important element. Your company should be involved in a continuous process of gaining new customers and keeping return ...READ»
Jill Griffin has written an excellent article entitled "The 12 Laws of Customer Loyalty."
Build staff loyalty
Practice the 80/20 rule
Know your loyalty stages and ensure that your customers are moving through them
Serve first, sell ...READ»
